Making Spirits Bright: How Holiday-Themed Commercial Building Signage Can Draw in Crowds and Drive Sales

A store front featuring two large windows, inviting customers to explore the merchandise inside.

The holiday season is an exciting time for everyone, from bustling shoppers who are hunting for the perfect gifts to small children who can’t wait for the Big Day to arrive.

This season is also a critical time for retail stores and malls, as shoppers flock to find the perfect gifts and enjoy festive experiences.

As retail malls find themselves competing more and more with online stores, one thing has certainly become apparent:

Retail mall managers need to find more ways to draw in more customers.

And they can often do this with custom commercial signs.

Key Takeaway
  • Custom holiday-themed signage, from window displays to grand entrance banners, can significantly enhance the overall festive atmosphere of a retail mall and its stores.
  • Retail stores and shopping malls can use custom signage to draw in more customers, giving shoppers an “experience” they can’t get by simply shopping online.
  • Tailored holiday signage for different types of stores, such as jewelry stores or tech shops, can effectively draw in specific shopper segments by highlighting relevant products, promotions, and special events.

From holiday-themed monument signs to store-specific custom outdoor business signs, retail malls can find a myriad of ways to use custom signage to spark interest in their brick-and-mortar shops.

Not only can custom signs bring in customers, but they can also help get everyone into the holiday spirit!

Let’s look at how different types of retail stores can utilize holiday signage to their advantage this season.

Grand Holiday Sign Design for the Anchor Department Stores

Anchor department stores, often the primary draw for a retail mall, have the unique opportunity to set the tone for the entire shopping experience for customers…particularly during the holiday season.

Custom holiday signs for these types of stores will not only enhance the overall festive atmosphere but will also attract a significant amount of foot traffic — not just to the department store but to the mall itself.

Here’s a detailed look at how to create impactful holiday signage for the big-name stores that will appeal to your shoppers:

A clothing store featuring a prominent sign displaying the word 'Trends,' showcasing modern fashion styles.

1. Create Spectacular Window Displays

Big-name stores can use their windows as a canvas to create elaborate holiday scenes. From animated displays with moving parts to twinkling lights, and festive backgrounds, these displays not only attract attention but also create an enchanting experience that draws people into the store.

2. Create Grand Entrance Signage

Transform the department store’s entrance with beautiful signage that’s adorned with holiday decorations such as garlands, fairy lights, and ornaments.

Large, eye-catching banners that announce holiday sales, special events, and exclusive offers can create a welcoming and festive atmosphere.

3. Use Holiday-Inspired Banners throughout Different Departments

Holiday-inspired banners are a fantastic way to infuse festive cheer and drive attention to different sections within a retail store.

Department stores can draw attention to different areas by using banners with holiday colors, themes, and motifs. These visual elements instantly signal the holiday season and put shoppers in a festive and merry mood.

By implementing some of these holiday marketing strategies, big-name stores can significantly enhance the holiday shopping experience through the custom commercial business signs they create, making holiday shopping an unforgettable experience for the customer and the retail store alike.

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Holiday Hipsters: How to Create Holiday Outdoor Signs that Resonate with the Younger Shoppers

Younger shoppers are a crucial demographic for any retail mall…even more so during the holiday season.

The purchasing power of tweens, teens and young adults makes them an important target for holiday marketing efforts.

To capture their attention and draw them into the mall, it’s essential to create indoor and outdoor holiday signage that resonates with their tastes and preferences.

Let’s look at how:

  • Embrace Modern Aesthetics

    When you are designing indoor or outdoor signage for a store, make sure you think about sleek, modern designs that often appeal to the younger crowd.

    Do your research into what is trending this holiday season and incorporate minimalist elements with bold colors and trendy fonts.

    Young shoppers are more savvy than ever before. Avoid creating interior or exterior signs that tend to play too much on the traditional holiday motifs. Instead, go for a more contemporary and stylish design, like

    A store front featuring prominent sale signs displayed on the windows, inviting customers to explore discounts.

  • Incorporate Social Media Elements

    When your storefront is trying hard to get the attention of the younger audience, you must make sure that your marketing efforts encourage and enhance social media interaction.

    Here are a few great ways to do this with a store’s holiday signage:

    • Hashtags: Create unique, catchy hashtags to put on your interior and exterior signage that shoppers can use when posting about their holiday shopping experience. This not only promotes the store but also creates a sense of community among your customers.
    • Instagrammable Spots: See if you can set up visually appealing backdrops or installations that shoppers will want to photograph themselves in front of and share on their social media profiles. Think of these opportunities as festive photo booths, beautifully decorated store sections, or interactive displays.
    • QR Codes: Use QR codes on custom signs that link to special promotions, holiday-themed filters, or online contests. These can drive traffic to your social media pages and engage customers in fun, interactive ways.

    A man engaged with his smartphone, surrounded by various social media icons representing digital connectivity.

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Holiday Love: How to Create Signage for Jewelry Stores When Love is in the Air

The holidays are a magical time of year for young and old alike.

Beyond the love for family and friends, romance is often in bloom during the holiday season.

From the promotion of engagement rings to elegant necklaces, the right signage can play a crucial role in helping a jewelry store’s customers know what to expect when they walk through their doors.

If you want to create truly enchanting and exciting exterior and interior signs for your jewelry store’s customers, consider a few of these fabulous options:

  • Elegant Window Displays: Craft window displays that evoke romance and luxury. Use rich colors, sparkling lights, and elegant backdrops to highlight your most beautiful pieces. These displays can tell a romantic holiday story, such as a winter proposal or a couple celebrating the season together.
  • Prominent Engagement Ring Displays: Place engagement rings and wedding bands at the forefront of your displays, as these items are often top-of-mind for holiday shoppers. Use romantic signage with messages like “Say Yes This Holiday Season” or “Forever Starts Here” to resonate with couples and those planning proposals.
  • Gift Guides and Recommendations: Use clear and attractive signage to help guide your customers to popular holiday gift items, categorized by price range, style, or recipient.
  • Special Holiday Promotions: Highlight special holiday promotions, such as discounts on select items, buy-one-get-one offers, or free gift wrapping, with eye-catching signage. Promote holiday events like jewelry cleaning days, exclusive shopping nights, or meet-and-greet sessions with jewelry designers.
  • Festive Interior Decor: Carry the holiday theme throughout the store with festive decor that complements your signage. Think elegant garlands, twinkling fairy lights, and tasteful ornaments. Use soft, romantic lighting to create a warm and inviting atmosphere that makes shoppers feel comfortable and excited to make a purchase.

By incorporating these signage ideas, you can create a captivating and romantic shopping experience that draws in customers and enhances their overall holiday journey.

The right holiday-themed signage will not only attract attention but also ensure that your jewelry store stands out during this special time of year.

Attracting the Techies: How to Make Your Holiday Signs Speak to Your Tech Seekers

The holiday season is a prime time for attracting tech enthusiasts who are on the hunt for the latest gadgets and electronics.

From new laptops to the latest cell phones, new technology is rarely in higher demand than during the holiday season.

To capture the attention and foot traffic of tech seekers, it’s essential for a store selling tech gadgets to create holiday signage that speaks directly to their customer’s interests, wants, and needs.

Storewide banner mockup displaying a bold '70% Off' promotion, emphasizing significant savings for customers.

Here are some excellent strategies to ensure that a tech store’s business location within a retail mall is going to be easy to locate:

  • 1. Highlight Your Cutting-Edge Products

    For a tech store that is carrying the latest model of a popular video game or cell phone, it may be a good idea to promote this excitement temporarily on the monument signs commonly seen at the front entrance of the retail mall.

    New technology gets shoppers excited and brings them into the mall. Having holiday signs that promote a new version of a video game, a cutting-edge gadget, or the latest tech accessory can significantly boost foot traffic.

    A 3D render showcasing a white pedestal adorned with an assortment of various items.

  • 2. Use Tech-Themed Aesthetics in Your Signage Design

    Every cutting-edge tech store should design its holiday signage with a modern, tech-themed aesthetic that will resonate with the audience they want to draw in.

    Think about creating sign designs that can be coupled with bold fonts and vibrant colors to resonate with your tech enthusiasts. Tech stores are great places to use signage that is unique and gets customers thinking outside the box. Think about options like custom stickers, acrylic signs, and X banners to bring a bit of flair to your customer’s holiday shopping experience.

    Connected lines on a blue background, creating a network-like pattern that conveys a sense of connectivity and technology.

  • 3. Event Announcements

    It’s a good idea to think about using custom signage when you want to announce special events and in-store experiences, particularly around the holiday season.

    This could include new product launch events, tech demonstrations, and even computer workshops. Highlight these events on A-frame signs and retractable banners to draw in tech seekers and enhance the shopping experience at your business location.

    A storefront displaying a sign that reads 'Philly Sale,' inviting customers to explore special offers inside.

Ready for the Holidays? Reach Out to Easy Sign for Help!

The holiday season is a bustling time for retailers, and they need all the extra help they can get.

This is why Easy Signs has been a favorite of retailers for years.

With our expertise in designing and producing high-quality, cost-effective, and eye-catching signs, we help you transform your retail space into a festive wonderland.

Whether it’s spectacular window displays, grand entrance banners, or A-frame custom-decorated signs, we have the solutions to meet all your holiday signage needs.

At Easy Signs, we understand the importance of capturing the holiday spirit and drawing in crowds. Our team will work closely with you to develop customized signage that not only enhances the festive atmosphere of your space but drives foot traffic and boosts sales as well. And our fast production time will ensure you are ready well before the holiday rush begins!

Don’t let the holiday season pass by without making a big impact. Trust Easy Signs to help you create a memorable and profitable holiday shopping experience.

Contact us today to start planning your holiday signage and make this season the best one yet!

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