Selling Fast! 4 Tips and Tricks for Creating the Best Realtor Yard Signs

• Leverage yard signs in your real estate marketing strategy to attract potential buyers and speed up property sales.
• Create real estate signs with eye-catching designs and clear messaging to strategically place in high-visibility areas to ensure maximum impact.
• Strategically placing custom real estate signs will greatly boost your foot traffic and eventual offers on properties you represent.

• ― Easy on the Eyes: Create Yard Signs that Can’t Be Ignored
• ― It’s All About Location: Strategic Placement for Maximum Views
• ― The Hidden Gem: Finding (and Highlighting) What Stands Out
• ― Stay Relevant! Using QR Codes and Tech to Stay in the (Real Estate) Game
• ― Real Help for Realtors: Partner with Easy Signs for All Your Signage Needs

• Words Matter: How to Make Your Message Stand Out

  Your yard sign should communicate key information quickly and effectively.

  Think of these corrugated plastic yard signs as your real estate business card. Some of the key things to include should be:

  • Your Name: Make sure your name is prominent and easy to read.
  • Contact Information: Include a phone number, email, or website so interested parties can reach you.
  • Basic Property Details: If applicable, provide essential details like property type, price, or a brief description.

Colors:

Use contrasting colors to make text stand out against the background. For example, dark text on a light background or vice versa.

You also may want to pick a palette that others can associate with you and your business. Incorporate these colors into your signage to maintain consistency and reinforce your company.

Fonts: Choose fonts that are easy to read from a distance. Sans-serif fonts like Arial or Helvetica are often a good choice for real estate signs.

Size matters as well. You want to make sure the text is large enough to be read from a distance but doesn’t overcrowd the sign. Headings should be significantly larger than the rest of the text.

Images: Use images that add some personality to your signs.

In most areas, the real estate market is quite competitive, and putting a picture of yourself on your sign will help people identify you and recognize you in the community. Make sure you use professional-looking photos and position them in a way that will complement your text, not overshadow it.

• Corner Lots: Placing signs on the corner of a lot can capture the attention of traffic coming from multiple directions. This is especially effective for busy intersections.
• Front of the Property: Open house signs that are placed directly in front of the home and near the front door, also known as front yard signs, are a great way to invite people to come inside. It’s a welcoming gesture that can encourage potential buyers to take a closer look.
• Upper Windows: Placing “For Sale” signs in an upstairs bedroom window can make it visible from a distance, especially in areas with limited yard space or high fences.
• Next to the Mailbox: If the driveway is long, placing a sign next to the mailbox ensures it’s seen by people driving down the street. This can be particularly effective in suburban or rural areas.

• Showcasing the Qualities of a Property

  Create Custom Messages: If a property has recently been remodeled, has a new roof, or has a first-floor master bedroom, make this clear on your yard signs.

  You can add custom real estate yard signs riders to an already existing sign that says something like, “Come see the kitchen of your dreams!” to make the customization clear.

  Tailor the Message to a Target Group: Another great way to show the unique qualities of a property is to show how it may appeal to specific groups of people. For families with young children, being walking distance from a new school is a key factor. For highly active adults, pointing out that the community is full of walking trails and a large fitness center is going to be ideal.

  

  For a property that is close to downtown and the business district, a custom sign that reads, “Work and Play are an Easy Balance Here” will appeal to those who want to live near their workspace.

  By tailoring your message to highlight unique qualities, you can effectively capture the attention of your target audience and differentiate yourself and your properties in the market.

• The Power of QR Codes

  QR codes are a simple, yet powerful tool that can bridge the gap between physical signs and digital content. Here’s why they’re effective:

  • Instant Access: QR codes allow potential buyers to instantly access detailed information about a property by simply scanning the code with their smartphone.
  • Interactive Experience: They provide an interactive element to your yard signs, making them more engaging and informative.
  • Convenience: QR codes can link to virtual tours, property listings, contact forms, or your real estate website, providing a seamless experience for users.

  

• Social Media Integration

  Having a social media presence is highly important for realtors who want to stay relevant and attract a new generation of home buyers.

  Social media can help you in a variety of ways:

  • Promote Listings: Share property listings, virtual tours, and open house events on social media platforms to reach a broader audience.
  • Engage with Followers: Use social media to interact with potential buyers, answer questions, and provide updates.

  

• Email Marketing

  Making sure that you list your email on a yard sign is a good way to give potential clients a way to reach you. It’s also a way for you to promote yourself and stay connected in the future.

  • Targeted Campaigns: Send targeted email campaigns to your client list with personalized property recommendations and updates as they become available.
  • Automated Follow-Ups: Use email automation to follow up with leads and keep them engaged.

  

Here’s why:

• Proudly Made in the USA: Every corrugated plastic sign is manufactured at our Allentown, PA plant, ensuring top-notch quality.
• Rapid Turnaround: With a 24-hour business day production schedule for almost all projects, your business won’t miss a beat. We understand the importance of timely marketing, and we’re here to keep you on track.
• Bulk Discounts: Large orders are no problem, with significant savings calculated instantly online. Whether you need a few signs or a few hundred, we’ve got you covered with competitive pricing.
• Weather-Resistant: Our high-quality metal frames and UV-resistant printing ensure that your signs look professional, come rain or shine. Your signs will withstand the elements, maintaining their professional appearance no matter what the weather has in store.
• Design Flexibility: Our online design tool and full-color Latex digital print technology cater to all your creative needs. Whether you choose to use free templates or work with our graphic art team, you will end up with your own design that reflects your brand and message perfectly.
• Customizable Shapes and Sizes: From small 6″ x 6″ signs to large 36″ x 24″ panels, our corrugated plastic signs can be made into a variety of custom shapes and sizes. Whether you want rounded corners, a house-shaped sign, or double-sided printing, we can tailor your signage to fit any space and purpose.
• Eco-Friendly: We use fully recyclable materials, even with grommets, for a greener community. Show your commitment to sustainability with our eco-friendly options.
• Accessories: Clear grommets and optional ground spikes add functionality without sacrificing aesthetics. Ensure your signs are easy to install and look great wherever they’re placed.