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Are you a small business owner who is trying to find the sweet spot between promoting your services and staying within a certain budget?
Have you been looking for a way to drive more foot traffic into your store and increase your brand visibility in a convenient and creative way?
Then it’s time you discover the perfect marketing tool: custom yard signs!
- Plastic yard signs are weather-resistant and long-lasting.
- Plastic signs offer great value for money compared to other materials.
- Easy to customize, install, and move, plastic yard signs are ideal for various promotional needs.
- ― Working Overtime: Yard Signs Offer Durability and Weather Resistance
- ― Worth Their Weight: Yard Signs Are Cost-Effective
- ― Bring the Creativity: Yard Signs are Customizable
- ― Always Adaptable: Yard Signs Offer Easy Installation and Portability
- ― Ready to Elevate Your Small Business? Let Easy Signs Lead the Way!
If you want a way to grab more attention while staying within a reasonable budget, designing a custom yard sign is the best way to do this.
These corrugated plastic sheets may seem simple at first glance, but they are a proven way for any small business to reach a wide range of people with minimal financial investment.
From custom shapes and sizes to a wide range of colors and graphics, let’s look at some ways that you can put a custom yard sign to work for your business.
Working Overtime: Yard Signs Offer Durability and Weather Resistance
Lawn signs are a popular choice for outdoor advertising due, in large part, to their ability to withstand various weather conditions.
Here’s how they manage to stay durable and effective:
- Material Composition: Most plastic yard signs are made from corrugated plastic, also known as coroplast. This material is lightweight, yet strong, providing excellent resistance to bending and breaking.
Not only that, but the metal frames and wire stakes tend to be resistant to rust and corrosion, ensuring they remain strong and functional even in the harshest weather conditions. - Water Resistance: Plastic yard signs are inherently water-resistant, which means they won’t absorb moisture or get damaged by rain. This makes them ideal for use in wet climates.
- UV Protection: Many plastic yard signs are treated with UV-resistant coatings. This helps prevent the colors from fading due to prolonged exposure to sunlight, ensuring the sign remains vibrant and readable.
- Temperature Tolerance: Plastic yard signs can endure a wide range of temperatures without warping or becoming brittle. This makes them suitable for both hot summers and cold winters.
- Wind Resistance: The corrugated design of plastic yard signs provides structural integrity, allowing them to withstand strong winds without tearing or collapsing.
While other types of signage can be used outdoors, yard signs are designed to be outside and stay looking professional, no matter what season they are being displayed.
Worth Their Weight: Yard Signs Are Cost-Effective
Plastic yard signs, particularly those made from corrugated plastic, are known for their function and their affordability.
These signs are lightweight, durable, and easy to produce, making them a cost-effective option for businesses and individuals alike.
One of the main reasons that yard signs are so budget-friendly is that corrugated plastic is an inexpensive material. Not only that, but the production process is also straightforward, which helps keep costs low.
Finally, plastic yard signs can be reused multiple times, further enhancing their value for money.
Comparison with Other Promotional Materials
When compared to other promotional materials, plastic yard signs offer a significant cost advantage.
For example:
Yard Signs VS Banners: While banners are effective for large-scale promotions, they tend to be more expensive due to the materials and printing processes involved. They also require more effort to install and maintain.
Yard Signs VS Flyers: Flyers are relatively inexpensive to produce in bulk, but they often have a shorter lifespan and can be easily discarded by recipients. They also lack the visibility and durability of yard signs.
Yard Signs VS Digital Advertising: Digital ads can reach a wide audience quickly, but they often come with recurring costs and require ongoing management. In contrast, yard signs are a one-time investment that can provide continuous exposure.
Yard Signs VS Promotional Products (e.g., pens, mugs): These items can be effective for brand recall but usually come at a higher cost per unit, especially when considering the need for customization and distribution.
Overall, plastic yard signs strike a balance between cost and effectiveness, making them a valuable tool for both short-term promotions and long-term branding efforts. They offer high visibility, durability, and reusability at a fraction of the cost of many other promotional materials.
Bring the Creativity: Yard Signs are Customizable
Plastic yard signs offer a wide range of customization options, making them a versatile choice for various needs.
Here are some of the key customization features:
- Size and Shape: Yard signs can be made in various sizes, from small 12″x18″ signs to larger 24″x36″ signs. They can also be cut into different shapes, such as rectangles, arrows, or even custom shapes to match your branding.
- Color and Design: You can choose from a wide palette of colors and designs. Many providers offer full-color printing, allowing for vibrant and eye-catching graphics. You can also add logos, images, and custom text to make your sign unique.
- Material and Finish: While corrugated plastic is the most common material due to its durability and affordability, you can also opt for other materials like aluminum or vinyl overlays for added durability. UV lamination is available to protect the signs from fading due to sunlight.
- Mounting Options: Yard signs can be mounted in various ways, including H-stakes, metal frames, or even adhesive options for window displays.
Getting Creative: 10 Ways to Use Yard Signs for Your Small Business
There are plenty of ways to use a yard sign to promote a business, inform potential customers of a new item, and enhance your brand’s visibility in the community.
Whether you’re announcing a grand opening, highlighting a special promotion, or simply reinforcing your brand identity, yard signs provide a versatile and cost-effective marketing solution.
Here are 10 ways they can do this:
- Grand Openings: Announce your business’s grand opening with eye-catching yard signs placed in high-traffic areas. This can help attract curious passersby and generate buzz around your new venture.
- Special Deals and Promotions: Use yard signs to highlight special deals, discounts, or limited-time offers. This can entice potential customers to visit your store and take advantage of the promotions.
- Directional Signs: If your business is located in a hard-to-find area, use yard signs as directional markers. Place them at key intersections and along the route to guide customers to your location.
- Sales Events: Promote upcoming sales events with yard signs. Whether it’s a seasonal sale, clearance event, or holiday promotion, yard signs can help draw attention and increase foot traffic.
- Branding: Use yard signs to reinforce your brand identity. Include your logo, business name, and contact information to increase brand recognition and make it easy for customers to reach you.
- Holiday Decorations: Celebrate holidays and special occasions with themed yard signs. This not only adds a festive touch to your business, but also attracts customers who appreciate the seasonal spirit.
- Welcome Signs: Greet customers with a warm welcome sign at the entrance of your business. This can create a positive first impression and make customers feel valued.
- Event Announcements: Use yard signs to announce community events, workshops, or seminars hosted by your business. This can help increase participation and engagement with your brand.
- Local Partnerships: Collaborate with other local businesses to create joint promotions. Use yard signs to advertise these partnerships and cross-promote each other’s services.
- Customer Testimonials: Feature positive customer reviews and testimonials on yard signs. This can build trust and credibility with potential customers who see the signs.
By leveraging these creative uses, you can maximize the impact of yard signs and effectively promote your small business.
Whether you’re announcing a new product, directing customers to your location, or celebrating a special event, yard signs offer a flexible and affordable marketing solution.
Always Adaptable: Yard Signs Offer Easy Installation and Portability
Plastic yard signs are designed for simplicity and convenience.
Setting them up typically involves inserting the sign into a frame or stand, which can then be easily pushed into the ground. This process requires minimal tools and effort, making it accessible for almost anyone.
Here are some of the benefits of this type of portability:
Yard signs are flexible: You can quickly adjust the placement of your signs to capture the best visibility or to comply with local regulations.
Yard signs can be used multiple times: Unlike some types of marketing and promotion, a yard sign can be used often and for various reasons. This is particularly beneficial for real estate agents that use realtor yard signs and/or businesses that have multiple locations.
Convenience: Whether you’re advertising a yard sale, political campaign, or business, the ability to easily move your signs ensures they are always in the optimal spot for maximum impact.
Ready to Elevate Your Small Business? Let Easy Signs Lead the Way!
In the competitive landscape of small business marketing, every dollar counts.
A well-crafted yard sign design offers a powerful and cost-effective solution to capture attention, promote your brand, and drive desired actions.
At Easy Signs, our high-quality yard signs and expert design guidance can help you reach a wider audience and achieve your marketing goals.
Whether you need eye-catching vinyl banners, or dynamic flags, we have the expertise and resources to bring your vision to life.
Contact us today to discover how our signage solutions can elevate your marketing strategy and propel your small business to success.
