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You’ve got the menu planned, the waitstaff trained, and the decor exactly as you imagined it.
You are ready to open the doors, but one question remains…
What type of signage do you need to attract new customers?
Are printed yard signs the way to go?
- Custom yard signs can significantly boost your restaurant’s local visibility.
- They are a cost-effective way to advertise special offers and events.
- Clear and customized signs improve customer navigation and overall experience.
- ― Custom Yard Signs Boost Your Restaurant’s Visibility
- ― Custom Yard Signs Communicate What You Have to Offer
- ― Custom Yard Signs are Cost-Effective Advertising Tools
- ― Customization is Key: How to Design the Sign that Makes Your Restaurant Stand Out
- ― Easy Signs: Giving Your Restaurant the Boost it Needs
Owning a restaurant is a rewarding experience, but it takes a ton of patience, creativity, and hard work.
Anything you buy for your business must be cost-effective, generate traffic, and match your overall aesthetic.
Creating your own custom printed yard signs can do all of this for you and more!
Custom Yard Signs Boost Your Restaurant’s Visibility
Many restaurants thrive on word of mouth and walk-in customers. While some people find a restaurant through an internet search or traditional advertising campaigns, many will say they saw the restaurant’s sign in the local community and were inspired to “try the place out”.
Unlike print or other media advertising, custom yard signs make an immediate appeal to potential customers.
When placed right in front of your restaurant or around the neighborhood, yard signs catch the eye of those who are already nearby.
This proximity means that people who see your signs are more likely to visit your restaurant on a whim, driven by the convenience and immediate visual appeal.
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Where to Place Lawn Signs for Maximum Impact
Placing yard signs in strategic locations can attract both foot and vehicle traffic.
Here are some effective strategies:
- High-Traffic Intersections: Positioning signs at busy intersections ensures that a large number of people see your message daily.
- Near Schools and Parks: Families frequent these areas, making them ideal spots to advertise family-friendly dining options or special kids’ menus.
- Community Events: Placing signs at local events can attract attendees looking for nearby dining options.
- In Front of Your Doors: Having a custom yard sign pointing to your open door or advertising your happy hour prices is highly effective at drawing in those patrons who are in immediate search of a place to grab some food and/or drink.
Remember that well-placed custom lawn signs let your potential customers know that your restaurant is part of the community and is ready to serve their needs. Personalized yard signs make you part of the pulse of the neighborhood and extend your visibility to the general public.
Custom Yard Signs Communicate What You Have to Offer
Custom yard signs are an excellent way to inform potential customers about what’s on the other side of your doors, helping them make an informed decision before they even step inside.
Custom yard signs can provide a snapshot of your restaurant’s offerings, including the type of food, drinks, and the entertainment you may have available.
By showcasing key highlights, you can attract customers who are specifically looking for what you offer.
For example:
Cuisine Type: A sign that reads “Authentic Italian Cuisine” or “Fresh Sushi Daily” immediately tells passersby what kind of food they can expect.
Special Offers: Highlighting specials like “Happy Hour 5-7 PM” or “Weekend Brunch Buffet” can entice customers to visit during those times.
Entertainment: If your restaurant offers live music, trivia nights, or other entertainment, a sign like “Live Jazz Every Friday” can draw in those looking for a fun night out.
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Know Thyself: How to Brand with a Purpose
Well-designed custom printed yard signs can effectively communicate your restaurant’s vibe and atmosphere.
For instance:
- Use Your Visuals: Including images of your signature dishes or a cozy dining area can give potential customers a taste of what to expect.
- Be Brand Consistent: Consistent use of your restaurant’s logo, colors, and style helps reinforce your brand identity and makes your establishment more memorable.
- Words Matter: If your restaurant leans toward the more elegant side, use fonts and language that are more formal. On the other hand, if your establishment is going for a more hang-out, casual vibe, choose playful fonts and words to let people know what to expect when they get inside.
By using yard signs to communicate your restaurant’s offerings and overall ambiance, you can draw in customers who are eager to experience what you have to offer.
Custom Yard Signs are Cost-Effective Advertising Tools
Custom yard signs are one of the most budget-friendly advertising options available, offering a high return on investment.
Here’s why they can be an effective tool for promoting your restaurant:
Low Production Costs:
Compared to other forms of advertising, yard sign printing is much more affordable and easier to produce. The materials used, such as corrugated plastic and metal frames, are inexpensive yet durable, making them a cost-effective choice, particularly for long-term outdoor use.
This means you can create multiple signs without breaking the bank.
No Installation Costs:
Yard signs are easy to install and require no professional help, saving you additional costs. Using wire stakes, you can place them in strategic locations yourself, ensuring they are positioned for maximum visibility.
This flexibility allows you to move them around as needed to find the most effective spots.
High Return on Investment:
Despite their low cost, yard signs can generate significant returns. They are highly visible and can attract a large number of potential customers, especially when placed in high-traffic areas.
This increased visibility can lead to more foot traffic and higher sales, making yard signs a smart investment for any restaurant.
Versatility:
Custom yard signs can be used for various purposes, from promoting daily specials and events to highlighting new menu items or seasonal offers. This means you can continually update your messaging to keep it fresh and relevant, all without incurring high costs. Moreover, implementing a comprehensive yard signs campaign can be an effective strategy to reach a wider audience and drive foot traffic to your restaurant.
By leveraging the affordability and effectiveness of custom yard signs, your restaurant can achieve greater visibility and attract more customers without a significant financial outlay.
Customization is Key: How to Design the Sign that Makes Your Restaurant Stand Out
Creating a custom yard sign that effectively promotes your restaurant will involve several key design elements. By following these steps, you are sure to end up with signage that looks professional and is appealing to your crowds.
1. Choose the Right Size
The size of your yard sign is crucial for visibility. Larger signs are more noticeable from a distance, making them ideal for high-traffic areas. If you’re working on political campaigns or other specific needs, consider reviewing our guide on political yard signs size for additional insights.
However, balance is key; the sign should be large enough to be seen but not so big that it overwhelms the space.
2. Use Bold Colors
Bright, bold colors can make your sign more eye-catching. Choose colors that contrast well with each other and with the background where the sign will be placed.
For example, a dark background with light text or vice versa can make the message pop.
3. Keep the Message Clear and Concise
Your sign should convey its message quickly and clearly. Use simple, direct language and avoid cluttering the sign with too much text.
Key information like your restaurant’s name, type of cuisine, and a catchy tagline should be prominently displayed.
4. Incorporate High-Quality Images
Images can significantly enhance the appeal of your yard sign. Use high-quality photos of your best dishes or a welcoming image of your restaurant’s interior.
Visuals can give potential customers a taste of what to expect and entice them to visit.
5. Highlight Special Offers
If you’re promoting a special offer or event, make sure it’s clearly highlighted on the sign.
Phrases like “Happy Hour 5-7 PM” or “Live Music Every Friday” can attract specific customer groups.
6. Ensure Brand Consistency
Your yard sign should reflect your restaurant’s brand. Use your logo, brand colors, and fonts consistently to reinforce brand recognition.
This helps create a cohesive look that customers will remember.
7. Add a Call-to-Action
Encourage potential customers to take action by including a call-to-action on your sign.
Phrases like “Visit Us Today!” or “Try Our New Menu!” can prompt immediate responses.
Whether you choose to use an online design tool or go it on your own, think about these elements when you’re creating your signs.
This way, your restaurant’s signs will stand out and communicate what makes your restaurant special.
Easy Signs: Giving Your Restaurant the Boost it Needs
Custom yard signs are a powerful and cost-effective way to enhance visibility, communicate unique offerings, and attract more customers.
And Easy Signs is ready to help make this happen.
Whether you’re looking for restaurant signs, political signs, real estate signs, or signs for another business or event, our Signflute™ Signs offer a wallet-friendly option that delivers results.
With the ability to order in bulk and enjoy significant discounts, our corrugated plastic yard signs can maximize your advertising budget, while ensuring your message reaches a wide audience.
Our Signflute™ Signs are printed on high-quality 4mm corrugated plastic material, making them durable and weather-resistant.
The full-color printing using Latex Ink technology ensures your signs are vibrant and eye-catching, no matter the size or shape. Not only that, but each lawn sign we print is made in the United States and ensures a 24-hour production time, so your signs will be ready when you need them.
With Easy Signs, you can give your business the boost it needs to stand out in your community and attract the customers that are right for you.
Ready to get started? Reach out to our Customer Happiness Team and get started designing your signs today!
