Are you in the market for new custom yard signs but aren’t sure what you need or what questions to ask?
Are you confused about yard sign sizing, materials, and even whether or not you need to order wire stakes to go with your signs?
Custom-printed yard signs are a popular promotional tool, but knowing which type will work best for you is a crucial component to maximizing their effectiveness.
- Choose the right size and style for maximum durability and aesthetic appeal.
- Custom design your yard signs to complement your needs.
- Do your research and order from a reputable supplier to ensure quality and timely delivery.
- ― Excellence in Advertising: Why Yard Signs are So Effective
- ― Size, Style, and Detail: How to Customize Your Yard Sign to Match Your Messaging
- ― Still Have Questions? Easy Signs Has the Answers!
While the world of online ordering has never been more convenient, it can still be intimidating at times.
Trusting that you’re going to get what you want can sometimes feel like a leap of faith, particularly when you’re ordering items like customized yard signs that are being designed and manufactured for a specific promotional event or advertising need.
Let’s take the guesswork out of ordering yard signs and make sure you know what to look for, how to customize, and what types of questions you should ask before placing your order.
Excellence in Advertising: Why Yard Signs are So Effective
In today’s rapidly evolving world of marketing and promotion, companies have had to become increasingly sophisticated to ensure their brand and message stand out in a crowded marketplace.
Despite the rise of digital advertising and complex marketing strategies, yard signs remain a highly effective way to communicate with consumers and customers across various products and services.
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Yard Signs Allow for High Visibility
Yard signs are strategically placed in high-traffic areas, ensuring they are seen by a large number of people.
Their placement in front yards, busy intersections, and community spaces makes them hard to miss. Not only that, but the design of yard signs often includes bold colors and clear, concise messaging, which also helps them stand out and grab attention.
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Yard Signs are Cost-Effective
Compared to other forms of advertising like digital ads or billboards, yard signs are relatively inexpensive.
Typically less than $1 per sign when ordered in bulk, yard sign printing is an excellent way to get your message out to a wide range of people for much less than expensive print or television ads.
Whether you’re a candidate using lawn signs to gain support, a restaurant advertising new opening hours, or a realtor needing some new real estate signs, a custom yard sign is a quick and convenient way to communicate to any audience you choose.
They offer a high return on investment because they can be produced and distributed at a low cost, while reaching a broad audience.
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Yard Signs are Perfect for Local Targeting
Yard signs are perfect for targeting local audiences.
Unlike other types of marketing campaigns that often require significant budgets and broad-reach strategies, yard signs are cost-effective and hyper-local.
They can be strategically placed in high-traffic areas within specific neighborhoods, ensuring that your message is seen by the people who live, work, shop, and commute in the area.
This makes them an excellent choice for promoting local events, businesses, political campaigns, and real estate listings.
Personalized yard signs can be inspiring, impactful, informative, and even fun.
Whether you want to create them yourself or use an online design tool, yard signs are an easy way to grab the attention of any audience.
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Yard Signs are Durable
Most modern yard signs are made from 4mm corrugated plastic, which is a durable and lightweight material that can withstand various different weather conditions.
From soaring heat to rain and wind, a well-made yard sign will stay effective over long periods of time, which means that they won’t need frequent replacing and they’ll stay aesthetically pleasing for your customers and community to enjoy.
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Yard Signs Reinforce Brand Awareness
Repeated exposure to strategically placed yard signs can work wonders to reinforce a brand’s awareness.
Foot traffic is one of the biggest benefits of yard signs. People will naturally gravitate toward a colorful and creative sign, wanting to get a closer look at the message. This serves as a beacon for a storefront, restaurant, or coffee shop that is hoping to attract more customers inside.
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Yard Signs are Customizable
Yard signs can be customized to inform, encourage, support, or celebrate.
Whether it’s changing the message, updating the design, or adding new information, yard signs offer flexibility and a ton of creative license, with very little financial investment.
Look at some of the following messages that can easily be marketed on a yard sign:
- Store Opening: “Get Ready for the Big Reveal!”
- Restaurant’s New Hours: “We’re Here for You: New Hours, New Dishes, New Flavors and Fun”
- House for Sale: “Welcome to Your Dream Home! Open House this Saturday”
- Candidate’s Message: “Vote Chandler for Change!”
Size, Style, and Detail: How to Customize Your Yard Sign to Match Your Messaging
Customization in signage is a game-changer for businesses, political candidates, and special events. This includes choosing the right standard yard sign size for your needs, as well as customizing colors, fonts, and imagery.
Unlike pre-printed signs, customized signage allows you to tailor your message to your specific audience, ensuring maximum impact and engagement.
The best part?
Customization is not significantly more expensive than pre-printed options, yet it offers a multitude of benefits:
Enhanced Visibility:
Customized signs are designed to stand out and catch the eye.
By choosing the right size, colors, and fonts, you can ensure your sign is easily noticeable, even from a distance.
This increased visibility helps attract more attention to your message, whether it’s for a business promotion, political campaign, or special event.
Brand Consistency:
Custom signs allow you to maintain a consistent brand image across all your marketing materials.
By using your brand’s specific colors, fonts, and logos, you create a cohesive look that reinforces your brand identity. This consistency helps build trust and recognition among your audience.
Ability to Convey Unique Messages:
With customized signage, you can tailor your message to suit your specific audience and goals.
Whether you need to highlight a special offer, communicate a campaign slogan, or provide event details, custom signs give you the flexibility to say exactly what you want most effectively.
Incorporation of Specific Colors, Logos, and Designs:
Custom signs can be designed to match your branding or campaign perfectly.
By incorporating your unique colors, logos, and design elements, you create a sign that is not only visually appealing, but also instantly recognizable as part of your brand or campaign.
Increased Memorability and Effectiveness:
Customized signs are more likely to leave a lasting impression on viewers.
Because they are tailored to your specific needs and designed to stand out, they are more memorable and effective at conveying your message. This can lead to better engagement and a higher response rate from your target audience.
Whether you’re promoting a sale, running for office, or announcing a special event, customized signage can significantly boost your visibility and success.
Customizing your yard sign to match your messaging involves several key factors: size, style, and detail.
Let’s look more closely at each.
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Yard Sign Size
The size of your yard sign is crucial for visibility and impact. A yard sign that is too large will be cumbersome to move and maintain, as well as being an eye-sore for neighbors and customers. Understanding the standard yard sign size options can help you choose the perfect dimensions for your needs.
On the other hand, yard signs that are too small won’t be effective at getting your message out. If your audience has to strain to see the words or graphics, they are less likely to read the entire thing.
Here are some common yard sign sizes and how they are best used:
12″ x 18″ lawn sign: Ideal for short messages and logos, visible up to 50 feet away. Great for pedestrian traffic.
18″ x 24″ lawn sign: The most popular size, visible up to 70 feet away. Perfect for residential areas and detailed messages.
24″ x 36″ lawn sign: Best for maximum visibility, up to 100 feet away. Suitable for high-speed traffic areas.
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Yard Sign Style
The style of your yard sign is also a great customization tool and should reflect the message you want to convey.
You can do this in several ways:
Fonts: Use clear, bold fonts that are easy to read from a distance. Avoid overly decorative fonts that can be hard to decipher.
Colors: Choose high-contrast color combinations to ensure readability. For example, dark text on a light background or vice versa.
Images and Graphics: Use relevant images or logos to enhance your message. Keep the design simple to avoid clutter.
Still Have Questions? Easy Signs Has the Answers!
If yard signs sound like the type of customized signage solution you are looking for, then you’ve come to the right place.
At Easy Signs, we’ve been making yard signs that stand out for years.
And our skill and commitment are reflected in our final product.
Whether you need a custom sign for real estate showings, yard sales, special events, upcoming elections, or a new store opening, our Signflute™ Signs provide an affordable solution that effectively promotes your name to clients and customers.
Take advantage of our bulk quantity discounts to save even more, while ensuring your signs are printed on high-quality, UV and weather-resistant corrugated material. Our signs are printed in vibrant full color using Latex digital print technology, making them ideal for outdoor use.
We offer both single-sided and double-sided yard signs in various sizes, from 6″ x 6″ to 36″ x 24″.
You can also order ground stakes separately on our website here.
Are you ready to boost your sales and community support with custom yard signs campaign? Contact us today and experience the quality and convenience of Easy Signs.