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Small businesses are one of the backbones of most strong economies, but staying afloat can be tough for these companies.
With small margins, increasing costs, and competition from the big retailers and chains, a small business owner needs all the help they can get.
This is where creative tools like custom yard signs can be a big boost to a small business’s bottom line.
- Custom yard signs can be used for a variety of marketing purposes.
- Yard signs help businesses establish a strong presence in the community.
- Custom yard signs are a cost-effective way to reach a broad audience.
- ― #1: Yard Signs are Ideal for Event Promotion
- ― #2: Yard Signs Benefit Brand Awareness
- ― #3: Yard Signs Create Customer Collaboration and Engagement
- ― #4: Yard Signs Make for Great Directional Signage
- ― Yard Signs + Easy Signs = A Perfect Match!
Statistics reveal that effective yard signs can significantly boost visibility and attract new customers for businesses ranging from an independent coffee shop to the local salon.
Custom yard signs are a versatile and powerful tool in business marketing, offering a cost-effective way to reach a broad audience.
Let’s explore 5 creative ways that a custom yard sign can help all sorts of small businesses make a lasting impact while finding the success they deserve.
#1: Yard Signs are Ideal for Event Promotion
Custom yard signs (also known as lawn signs) are perfect for promoting local events, big sales, and special offers.
The portability and affordability of these corrugated plastic yard signs make them an ideal choice for short-term promotions.
Not only that, but their metal frames and wire stakes hold up well in a variety of weather conditions, making them an excellent choice for outdoor display use.
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Here are some ways that a lawn sign can draw attention to a business:
- A local café may choose to use a yard sign to advertise a weekend brunch special, resulting in a significant increase in foot traffic and sales.
- A new boutique store could use yard signs to announce when they are open, drawing in shoppers who are excited to discover something new.
- Real estate agents can use real estate signs to direct potential buyers to open houses or new property listings, making it easy for them to find what they’re looking for.
- Gyms and Fitness Centers can use these signs to recruit new membership deals or fitness classes which brings in more foot traffic and gets those who are already members excited about the offerings.
- Schools can use yard signs to announce upcoming events like school fairs or fundraisers to encourage community attendance and support.
- A farmer’s market may set out yard signs to let shoppers know when there is a new vendor or a shipment of seasonal produce, drawing more visitors to the market.
- Service providers love using yard signs to inform local residents about services like lawn care, pest control, or home repair, increasing inquiries and bookings.
- Political campaigns often use political signs to help promote a specific candidate or cause, getting the word out easily and quickly to potential voters.
#2: Yard Signs Benefit Brand Awareness
Consistent branding across all marketing materials is crucial, and yard signs are no exception.
A savvy business owner will consider using yard signs to reinforce their brand identity in the community.
By incorporating brand colors, logos, and slogans into the design, yard signs become powerful tools for increasing brand recognition.
Consider these tactics to help achieve this:
Promotional Messages: Use yard signs to highlight promotions, discounts, or new products, ensuring that your brand stays top-of-mind for potential customers.
Community Events: Sponsor local events and place yard signs around the venue to show your brand’s support and engagement with the community.
Directional Signs: Strategically place branded directional signs to guide customers to your location, subtly reinforcing your brand presence.
Customer Testimonials: Display positive customer reviews on yard signs to build trust and credibility with passersby.
Neighborhood Initiatives: Use yard signs to promote your involvement in local projects or sponsorships, demonstrating your commitment to the community.
Incorporating these strategies ensures that your yard signs not only serve a functional purpose, but also enhance your brand visibility and reputation.
#3: Yard Signs Create Customer Collaboration and Engagement
Finding ways to make your yard signs interactive will take customer engagement to the next level.
Imagine if a local thrift store or family restaurant tried one of the following:
QR Codes:
Include a QR code that customers can scan to access exclusive discounts, event details, or a digital menu.
Social Media Handles:
Display your social media handles and encourage customers to follow and tag your business in their posts.
Contests and Giveaways:
Announce contests or giveaways that require customers to take a selfie with the yard sign and share it online.
Interactive Maps:
Use yard signs to provide a QR code linking to an interactive map of the business or event location, guiding customers effortlessly.
Customer Feedback:
Include a link or QR code leading to an online survey or feedback form, encouraging customers to share their thoughts and experiences.
By incorporating these interactive elements, businesses can boost customer engagement and create a memorable experience.
#4: Yard Signs Make for Great Directional Signage
Directional yard signs are essential for guiding customers to your business location, especially during events or sales.
They make it easier for people to find you, reducing frustration and increasing the likelihood of a visit.
Here are some examples of how yard signs can play a big role in helping everyone get where they need to go:
- Event Entrances: For large events like fairs, festivals, or trade shows, directional signs can point attendees toward the entrance. Clear, visible signs ensure guests know exactly where to go, improving the overall event experience.
- Parking Guidance: Businesses can use yard signs to direct customers to designated parking areas, making it easier for them to find a spot. For example, during a busy sale at a retail store, signs can guide customers to additional parking locations, reducing congestion and frustration.
- Pop-Up Shops and Markets: Temporary businesses and markets can benefit from yard signs to attract foot traffic and guide customers to their location. Signs along nearby streets or intersections can point the way, increasing visibility and attendance.
- Construction Sites: During construction projects, yard signs can inform passersby about detours and alternative routes. This helps drivers and pedestrians navigate safely around the site, while maintaining smooth traffic flow.
- School Events: Schools hosting events, like sports games or parent-teacher meetings, can use yard signs to direct visitors to the appropriate parking lots, entry points, and event locations. This ensures that attendees arrive on time and without confusion.
- Restaurants and Cafés: Eateries with multiple entrances or those located in bustling areas can use outdoor yard signs to guide patrons to the main entrance. This is especially useful during peak hours or special events when clear direction can enhance the customer experience.
These examples illustrate how versatile and impactful yard signs can be in ensuring smooth navigation and a positive experience for everyone involved.
Yard Signs + Easy Signs = A Perfect Match!
Custom yard signs offer a dynamic and cost-effective way to market your business, whether you’re promoting an event, building brand awareness, engaging with customers, guiding visitors, or announcing new products.
Their versatility and affordability make them an invaluable tool for any small business owner.
Easy Signs is a company ready to be an invaluable tool for you as well.
At Easy Signs, we prioritize making the highest quality signs possible for prices that fit every small business budget.
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Here’s how simple our yard sign printing process is:
- Select Your Products: At Easy Signs, we have more than just yard signs. From aluminum signs and feather flags to vinyl and fabric banners, you’ll find a wide variety of products to choose from.
- Place Your Order: Add your chosen products to your cart and proceed to checkout.
- Upload Your Artwork: You can easily provide your own artwork and images to our team or use our design tool options and in-house graphic artists for assistance.
- Processing Begins: Our internal sales team will be notified that you’ve placed your order and will contact you to discuss further details before completion.
- Proofs are Provided: Our artwork team will email you a digital proof for approval before your sign enters production.
- Production Begins: Once you approve the artwork, your job moves into production the following day.
- Payment is Needed: On the morning your job enters production, you’ll receive an invoice requesting full payment before dispatch or pickup.
- Dispatch and Delivery: Once the order is complete and payment is received, our dispatch coordinator will arrange a courier and provide a tracking number via email.
When you’re looking for high-quality material options for your small business, reach out to Easy Signs.
We’re experts in creating impactful messages that will drive the growth of your business while staying well within your budget.
