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Even the biggest retail giants know that competition can be fierce, and customers can be fickle.
A store that has a big loyal following today may find itself with a significantly reduced fan base tomorrow. This is why it’s crucial to find ways to try and keep your already-established customers, while also attracting new ones.
One of the most effective ways to draw attention to your business is through custom store lawn signs.
- Create visually appealing yard signs with vibrant colors and modern fonts to attract potential new customers to your business.
- Use concise, impactful text and a strong call-to-action to clearly communicate what your business offers.
- Position your signs in high-traffic areas to ensure maximum visibility and draw attention to your location.
- ― Nothing is Forever: Why New Business is Crucial for a Store’s Success
- ― 5 Sure Fire Ways to Generate New Business and Gain New Customers
- ― Calling All New Customers! Welcome to Easy Signs!
Custom yard signs are more than just markers for your business location — they are powerful tools for marketing and communication.
A well-designed sign can catch the eye of potential customers, convey your brand message, and invite them to explore what you have to offer.
Nothing is Forever: Why New Business is Crucial for a Store’s Success
Even if your retail store has a loyal customer base, attracting new customers is essential for long-term success.
There are a myriad of reasons why an already well-established retail store may find its business beginning to slow.
Some of the most common reasons are:
Economic Downturns:
During economic downturns, consumers often cut back on non-essential spending, which can directly impact retail sales.
They may also become more price-sensitive, seeking out discounts and cheaper alternatives, which can affect your store’s profitability.
Supply and Demand Issues:
Issues such as delays, shortages, or increased costs in the supply chain can lead to stock shortages and higher prices, making it harder to meet customer demand.
Shifts in consumer preferences can lead to decreased demand for certain products, requiring stores to adapt quickly to new trends.
Location Changes:
Changes in the local area, such as new developments, changes in traffic patterns, or demographic shifts, can affect foot traffic and customer base.
If a store relocates, it may lose some of its established customer base and need to attract new customers in the new location.
New Competitors:
The entry of new competitors can saturate the market, making it harder for existing stores to maintain their market share.
Competitors with innovative products, services, or business models can attract customers away from established stores.
Technological Advancements:
The rise of online shopping can reduce foot traffic to physical stores, requiring retailers to enhance their online presence and attract digital customers.
Competitors using advanced digital marketing strategies can more effectively reach and engage potential customers.
Brand Fatigue:
Over time, even loyal customers may become less engaged if a brand does not refresh its image or offerings.
Failure to innovate or introduce new products can lead to customer boredom and decreased interest.
5 Sure Fire Ways to Generate New Business and Gain New Customers
No matter how strong your fan base is, you know that the key to growth is getting your product or service into the hands of more individuals.
One of the easiest and most cost-effective ways to do this is through custom banners and signs.
Having a well-placed and attractive yard sign (also known as a lawn sign) in front of your business is a surefire way to:
- Increase Visibility: A strategically placed yard sign can catch the attention of each passerby, making your business more noticeable to potential customers.
- Enhance Brand Recognition: Custom lawn signs can be designed to reflect your brand’s unique identity, using colors, logos, and designs that resonate with your target audience.
- Promote Special Offers: Use yard signs to advertise promotions, sales, or new products, encouraging people to visit your store.
- Guide Customers: A custom lawn sign can help direct customers to your location, especially if your business is not immediately visible from the street.
- Create a Professional Image: High-quality, well-designed signs convey professionalism and reliability, which can attract more customers.
- Create Some Cost-Effective Marketing: Compared to other forms of advertising, custom signs are a one-time investment that continues to promote your business 24/7.
Let’s look at the 5 steps that will make your custom yard signs stand out for new and already-established customers alike:
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#1: Create an Eye-Catching Design
The design of your sign is the first thing potential customers will notice. An attractive and professional design can make a significant difference in drawing attention.
- Standout Colors: Use colors that not only stand out but also align with your brand identity. Bright, vibrant colors can attract attention, while more subdued tones can convey sophistication and reliability.
- High Contrast: Ensure there is a high contrast between the text and the background. This makes the sign easier to read from a distance. For example, dark text on a light background or vice versa can be very effective.
- Brand Consistency: Stick to your brand’s color palette to maintain consistency across all marketing materials. This helps reinforce brand recognition and trust.
- Readability: Choose fonts that are easy to read at a glance. Sans-serif fonts are often a good choice for signage because they are clean and modern.
- Stylish Fonts: While readability is crucial, you can still choose stylish fonts that reflect your brand’s personality. Avoid overly decorative fonts that can be hard to read, especially from a distance.
- Font Size: Make sure the text is large enough to be read from the intended viewing distance. Important information should be in larger, bolder fonts to ensure it stands out.
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#2: Use Clear Messaging and a Strong Call-to-Action
Keep your messages short and impactful. Potential customers should be able to understand your message at a glance.
- Call-to-Action: Include prompts that encourage customer engagement, such as “Visit Us Today!” or “Call Now for Special Offers!”
- Brand Consistency: Ensure that your signage message aligns with your overall brand voice. Consistent branding helps reinforce your business identity.
- Highlight Benefits: Clearly state the benefits or unique selling points of your products or services. Let potential customers know what sets your business apart and why they should choose you over competitors. For example, “New Product Line Just Launched!” or “Locally Sourced Ingredients Inside” can be compelling reasons for customers to visit your store.
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#3: Location Matters!
Position your signs where they will be most visible, such as near busy streets or intersections.
- High Traffic Areas: Position your signs where they will be most visible, such as near busy streets or intersections. This ensures that a large number of people see your sign, increasing the chances of attracting new customers.
- Directional Signs: Guide customers to your store with clear and informative directional signs.
- Window Displays: Utilize window space to attract passersby. Creative and appealing window displays can entice people to enter your store.
- Eye-Level Placement: Place signs at eye level to ensure they are easily seen by pedestrians and drivers. Signs that are too high or too low might be overlooked. Eye-level placement is particularly effective for capturing the attention of people walking by your store.
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#4: Invest in Quality Materials
Choose materials that can withstand weather and wear. Durable signs ensure long-term visibility and reduce the need for frequent replacements.
- Aesthetic Appeal: Select finishes that enhance the look of your store. High-quality materials can give your signage a premium appearance.
- Sustainability: Consider eco-friendly options. Sustainable materials not only benefit the environment but also appeal to environmentally conscious customers.
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#5: Make Innovative Technology Your Friend
Technology is rapidly changing and you need to know how to use it in order to stay competitive and create the signs that attract and interact with a younger customer base.
- Digital Signage: Use LED and digital displays for dynamic content. Digital signs can be easily updated with new promotions or information.
- Interactive Elements: Incorporate QR codes or touchscreens to engage customers. Interactive signs that have double-sided printing can provide additional information or special offers on both sides.
- Lighting: Enhance visibility with well-placed lighting. Illuminated signs are effective for attracting attention, especially during evening hours.
Custom design in all your signs can make a big difference in helping you to point out to potential customers that they want what you’ve got.
Spend some time working closely with a reputable yard sign printing company who will understand your need to create signage that appeals to the larger masses and can attract the attention and interest you’re looking for.
Calling All New Customers! Welcome to Easy Signs!
When it comes to enticing new customers into your store, custom store signs are a powerful tool for helping you achieve this.
At Easy Signs, we are committed to helping you boost customer attraction with our high-quality, custom corrugated plastic yard signs. We offer yard signs that are perfect for gaining attention and giving people a reason to want to find out more about what your store has to offer.
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An Easy Sign custom yard sign is:
- made with high-quality corrugated plastic that is durable, weather-resistant, and ideal for outdoor use.
- able to be made as a single-sided or double-sided sign.
- easy to install with durable frames and optional spikes and/or wire stakes (sold separately.)
- created with fluting or corrugated lines that are attractive and long-lasting.
- printed on our best quality Signflute™ Corrugated Plastic material.
- printed in amazing full color using Latex digital print technology.
When it’s time to bring in more business and create a new customer base, turn to Easy Signs for all your signage needs.
Invest in Easy Signs yard signs today and watch your customer base grow!
