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When you are a small business that is competing for every consumer dollar, making sure your message is clear is a key ingredient to your long-term success.
One way that many successful small businesses have learned to achieve this is through designing custom business signs that get their message out loud and clear.
- Different signs like banners, yard signs, and feather flags offer unique advantages for various business needs.
- Each of these signs has unique benefits for small business owners, depending on your budget and what type of messaging you need.
- Make sure to work with a reputable signage company to get the highest quality at the lowest cost for your signage solutions.
- ― Vinyl Banners
- ― Yard Signs
- ― Feather Flags
- ― Sandwich Board Signs
- ― Looking for a Big Impact? Options Abound at Easy Signs
Creating an eye-catching custom sign will not only attract attention but also communicate your brand’s message to all who see it.
Let’s look at the four most popular types of custom signs that have significantly contributed to a business’s success.
Vinyl Banners
Vinyl banners are used in so many different promotional and informational ways that they are seen as one of the most obvious custom business signage choices on the market today.
From trade show floors to brand-new storefronts, banners are a great way to ensure your message reaches a wide audience.
Made from sturdy materials, vinyl banners are durable and can withstand weather conditions, making them ideal for both indoor and outdoor use. They also tend to be lightweight and easy to care for, which makes them easy to store and simple to clean, ensuring they maintain their great appearance over time.
Ideal Uses for Vinyl Banners:
A well-designed banner can be perfect for special events, promotions, and grand openings.
For example, a custom sign printed on a vinyl banner can be great for:
- Announcing seasonal sales: Use vinyl banners to draw attention to your seasonal discounts and special offers, ensuring customers are aware of the limited-time deals.
- Highlighting new product launches: Promote your latest products with eye-catching banners that inform customers about new arrivals and encourage them to check out what’s new.
- Welcoming guests to corporate events: Create a professional and inviting atmosphere at corporate events by using banners to greet attendees and provide event information.
- Promoting community events such as festivals, fairs, and parades: Attract a larger audience to community gatherings by displaying banners that highlight event details and schedules.
- Attracting attention at trade shows and exhibitions: Stand out from the competition at trade shows with vibrant banners that showcase your brand and draw in potential customers.
- Conveying important information at public gatherings: Use banners to communicate essential information, such as safety guidelines or event schedules, ensuring everyone stays informed.
- Advertise grand openings and special promotions: Generate excitement for your business’s grand opening or special promotions with bold banners that capture the attention of passersby.
Yard Signs
Another excellent way to promote a business is through the use of yard signs.
These small but significant corrugated plastic signs may be much smaller than a vinyl banner, but are easy to move and install. They are usually placed on lawns or in front of entrances and are held secure with ground stakes.
Yard signs are a popular choice for businesses that want to be able to increase local visibility, attract foot traffic, and promote special offers or events in a cost-effective manner.
Some common business uses for yard signs are:
- Advertising sales and promotions: Yard signs are an effective way to inform potential customers about ongoing sales, discounts, or special promotions.
- Announcing grand openings or special events: When launching a new business or hosting a special event, yard signs can help spread the word quickly. They create excitement and awareness in the local community, encouraging people to attend and participate.
- Directing traffic to a business location: For businesses that are not easily visible from main roads, yard signs can serve as directional aids. They guide customers to your location, ensuring they can find you without any hassle.
- Promoting seasonal offers or holiday specials: Yard signs are perfect for highlighting limited-time offers related to holidays or seasons. They can capture the festive spirit and entice customers to take advantage of special deals.
- Showcasing new products or services: Introducing a new product or service? Yard signs can help you highlight these additions, drawing attention to what’s new and encouraging customers to explore what you have to offer.
- Highlighting business contact information: Yard signs can display essential contact details such as phone numbers, websites, and social media handles. This makes it easy for potential customers to reach out and learn more about your business.
- Supporting local community events or sponsorships: Participating in or sponsoring local events? Yard signs can show your support and involvement in the community, enhancing your business’s reputation and fostering goodwill.
- Providing information about real estate listings: Real estate agents often use yard signs to advertise properties for sale or rent. These signs provide key details and contact information, making it easy for interested buyers or renters to get in touch.
- Displaying business hours and operational details: Yard signs can clearly communicate your business hours and any other operational details. This ensures customers know when you’re open and can plan their visits accordingly.
Feather Flags
Often used to attract attention from a distance, feather flags (also known as flutter flags) can help a business attract attention that may be more challenging than the typical foot traffic that inherently will pass by.
Feather flags are not only easy to transport and store, they give off a whimsical quality that feels just as festive as it is informative.
Some of the best ways to use feather flags are in situations such as:
- Grand openings: Feather flags can create a festive and eye-catching display to draw attention to your new business, helping to attract curious passersby and potential customers.
- Special promotions: Use feather flags to highlight sales, discounts, or limited-time offers. Their vibrant colors and movement make for a great special event sign and can capture attention and encourage people to take advantage of everything you have to offer.
- Trade shows and events: Feather flags are perfect for standing out in crowded environments like trade shows or community events. They can help guide attendees to your booth and make your presence known.
- Directional signage: Place feather flags strategically to direct traffic to your business location, especially if it’s not easily visible from main roads. This helps ensure customers can find you easily.
- Brand awareness: Feather flags with your logo and brand colors can reinforce your brand identity and make your business more recognizable to the public.
- Outdoor advertising: Feather flags are durable and weather-resistant, making them ideal for outdoor advertising. They can withstand various weather conditions while promoting your business effectively.
- Event sponsorships: If your business is sponsoring a local event, feather flags can showcase your support and increase your visibility among event attendees.
- Real estate open houses: Real estate agents can use feather flags to attract attention to open houses, making it easier for potential buyers to locate the property.
- Community involvement: Use feather flags to promote your participation in community events or initiatives. This can enhance your business’s reputation and foster a positive relationship with the local community.
Sandwich Board Signs
A sandwich board is a double-sided sign that stands on the ground and is often used on sidewalks to attract foot traffic.
Sandwich board signs got their original name from their resemblance to a sandwich, with two boards connected at the top and spread apart at the bottom. This shape allowed someone to wear them around a town and advertise a product or business.
Though they are less frequently worn as walking advertisements today, sandwich boards are still a great form of promotion in many ways.
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Some examples are:
- Visibility: Placed at eye level, sandwich boards are hard to miss, making them an effective way to catch the attention of passersby.
- Cost-Effective: Compared to digital advertising, sandwich boards are relatively inexpensive and can be reused multiple times.
- Mobility: These signs are easy to move and reposition, allowing businesses to place them in high-traffic areas as needed.
- Customization: They can be easily customized with chalk or markers, enabling businesses to update messages frequently to reflect promotions or events.
- Local Targeting: Ideal for attracting local foot traffic, sandwich boards help businesses reach potential customers in their immediate vicinity.
- No Power Needed: Unlike digital signs, sandwich boards don’t require electricity, making them a practical option for outdoor use.
- Durability: Made from sturdy materials, they can withstand various weather conditions, ensuring longevity and consistent use.
Looking for a Big Impact? Options Abound at Easy Signs
Custom signs are a powerful tool for small business growth, and Easy Signs is the perfect partner to create custom business signs tailored to your needs. Whether you need indoor displays or custom business signs outdoor, we have versatile options that cater to different business requirements. Visit our product page for more details.
When you choose Easy Signs for your sign printing needs, you’ll receive the most personalized design options available from an online custom sign store.
Our process is straightforward:
- Choose Your Products: Browse our top menu bar to view a variety of products, from vinyl banners and feather flags to aluminum signs and corrugated plastic signs. We have options for everyone.
- Place Your Order: Add your chosen products to the cart and proceed to checkout.
- Provide Your Chosen Artwork: Upload your own images and artwork, or use our design tool options and in-house graphic artists for assistance.
- Processing Begins: Our internal sales team will be notified of your order and will contact you to discuss further details before completion.
- Proofs are Provided: Our artwork team will email you a digital proof for approval before your sign enters production.
- Production Begins: Once you approve the artwork, your job is released into production the following day.
- Payment is Needed: On the same morning your job enters production, you will receive an invoice requesting full payment before dispatch or pickup.
After the order is complete and the invoice is paid, our dispatch coordinator will arrange a courier for your order and provide a tracking number via email.
And that’s it! Your new custom signage will be delivered to you quickly and will be ready to be placed wherever you need it.
When you’re in the market for the best signage design options available for your small business, reach out to Easy Signs.
We are experts in creating messages that make the difference our customers need to watch their business grow!
