Driving the Traffic: How Custom Sandwich Board Signs Speak Success

You’ve seen them everywhere — from in front of your favorite bakery to set up outside the new nail salon that just opened.

An advertising masterpiece, custom sandwich board signs are a powerful way to draw attention while also being fun and functional at the same time.

The versatility, affordability, and effectiveness of sandwich boards make them a popular choice for a wide range of establishments, from coffee shops to fancy boutique stores.

Whether you’re promoting daily specials, announcing a grand opening, or simply enhancing your brand’s visibility, a well-designed sandwich board sign can speak volumes about your business.

What is a Sandwich Board?

The sandwich board sign has a rich history dating back to the 19th century.

Originally, Sandwich Board Signs (also known as A-Frame Signs) were worn by individuals who would walk around busy streets, advertising products or services.

These custom “A-Frame Signs” were often attached to straps acting as suspenders, allowing the person wearing the boards to carry the weight on his or her shoulders and keeping the boards balanced on the wearer.

The name “sandwich board” comes from the idea that the person wearing the sign was “sandwiched” between two boards.

Today, an A-Frame sign is commonly seen outside of retail stores, coffee shops, and/or restaurants, serving as a versatile and effective marketing tool to attract and inform those who are passing by.

The Advantages of the Sandwich Board

Custom sandwich board signs offer numerous benefits for businesses looking to enhance their marketing efforts.

• They are cost-effective: Sandwich board signs are relatively inexpensive compared to other forms of advertising. They provide a high return on investment by attracting foot traffic and increasing sales without breaking the bank.
• They are versatile and mobile: These signs are highly versatile and can be easily moved to different locations as needed. Whether you want to place them outside your storefront, near a busy intersection, or at an event, sandwich boards can adapt to various settings and messages.
• They help increase foot traffic: A well-placed sandwich board sign can capture the attention of passersby and draw them into your establishment. By strategically positioning your sign, you can increase foot traffic and visibility, leading to more potential customers.
• They enhance brand identity: Custom sandwich board signs allow you to showcase your brand’s personality and style. By incorporating your logo, colors, and unique design elements, you can create a cohesive and memorable brand identity that resonates with your target audience.

The Making of the Sandwich Board

Creating an effective sandwich board sign involves several key elements that work together to help convey your message and capture the attention you are looking for.

For example:

• Color Schemes: When designing your sandwich signs, think about the color choices and find ones that align with your brand and stand out to attract attention.
• Typeface and Fonts: Make sure you use clear and legible fonts that can easily be read from a distance.
• Imagery and Graphics: Incorporate eye-catching images and graphics that support your message, your business and enhance the sign’s overall visual appeal.
• Clear and Concise Text: Keep your message short and to the point to ensure it can be quickly understood.
• Call-to-Action: Include a compelling call-to-action that encourages customers to take the next step, such as “Our Pumpkin Muffins Are Still Hot!” or “This is the Sale You’ve Been Waiting For!”

Custom sandwich boards are an ideal marketing choice when designed with your product in mind. It’s a good idea to work with a reputable signage company that can help you create the best message and make your sidewalk sign convey the messaging that will be best for your business. For additional branding options, consider incorporating custom vinyl signs to further enhance visibility and durability, ensuring your message stands out both indoors and outdoors.

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Good Ideas for Great Sandwich Boards

Knowing how to layout and design your signs is one thing.

But what messaging you want to use to attract the most people is another.

Here are some tried-and-true ideas that will make sure your sign is not only functional but fun as well:

Remember that your sandwich board is oftentimes the first impression each passerby has of your business.

Creating interesting and informative signage for outside your doors can have a huge impact on who walks through them!

FAQs About Sandwich Board Signs

Here are some commonly asked questions about how to create and how to care for sandwich board signs:

How do I secure my sandwich signs?

Many people decide to add water bags or sandbag weights to add extra weight and keep the signs secure. It’s not recommended that you use water in the winter, as the water can freeze and cause the frame to crack.

Can I have a different designs or images on each side of the A-Frame?

Yes, you can usually ask to have different designs on each side of the A-Frame. Look for a signage company that will not charge you extra for this.

How long can I expect my A-Frame signs to last?

While most A-Frame signs are created to be durable and used outdoors, how long yours will last depends on what type of elements they are exposed to. It’s important that you work with a sign company that uses corrugated plastic material or aluminum composite for the sign panels and advanced printing technology for the graphics and fonts.

Do I have to create my own designs?

Some business owners have a specific idea of how they want their signs to look. Others need help in coming up with different sandwich board options and custom graphics that will best fit their business and/or brand. Make sure you find a sign company that has skilled graphic design experts and an online design tool to help you with your final vision.

When You’re Ready to Create, Easy Signs is Here to Help

At Easy Signs, we understand the critical role that impactful signage can play for small businesses.

Whether you’re in the market for sandwich boards, flutter flags, or customized yard signs, we want to be your one-stop shop for all your signage needs.

With our extensive printing options, online design tools, and customizable templates, we ensure your signs will be a great addition to your marketing plan and will last you for years to come.

When you’re ready to order custom banners and signs for your business, reach out to Easy Signs. We’ve got what you need to get noticed — and look good doing it!