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The real estate market is always changing and making a memorable impression is important.
While a savvy realtor knows they must stay relevant and resourceful when it comes to their marketing strategies, there’s one powerful tool they never ignore:
The custom real estate sign!
- Ensure your yard signs have clear, legible text that can be read from a distance.
- Leverage Technology: Incorporate QR codes and other tech to provide additional property information and engage buyers.
- Strategic Placement: Place signs in high-visibility locations to maximize exposure and attract potential buyers.
- ― Tip #1: Prioritize Readability
- ― Tip #2: Use High Contrast Colors
- ― Tip 3: Keep It Simple
- ― Tip 4: Highlight Key Features
- ― Tip 5: Highlight You!
- ― Get Creative with Easy Signs!
Well-designed real estate yard signs serve as more than just location markers. They are vital marketing assets that can draw in potential clients while also setting a certain standard for real estate agents in a specific neighborhood or larger community.
But finding ways to make a yard sign look different from the rest can often be tricky.
While these corrugated plastic signs have been a mainstay for realtors for years, it can sometimes feel like there is nothing new to do with them.
If you’re in the market for some new and improved ideas to get your real estate sign ideas flowing, then read on! Perhaps there’s a design tip waiting that will take your yard signs from fine to fabulous.
Tip #1: Prioritize Readability
Clear and legible text is the cornerstone of an effective yard sign.
Potential home buyers and sellers need to quickly grasp the information as they pass by, often from a moving vehicle. If the text is hard to read, your message is lost, and so is the opportunity to make a connection.
Selecting the right fonts and sizes is also a crucial part of the overall design of your real estate signs.
Signs that use fonts like Arial, Helvetica, or Verdana are easier to read from a distance. You’ll also want to avoid overly decorative fonts that can be difficult to decipher.
As a rule of thumb, the main message should be in a larger font size, typically between 4 to 6 inches tall, while secondary information can be slightly smaller but still prominent.
To ensure your sign is readable from a distance, consider the following:
- Contrast: Use high-contrast color combinations, such as black text on a white background or white text on a dark background.
- Spacing: Adequate spacing between letters, words, and lines prevents the text from looking cluttered.
- Simplicity: Keep the message concise. Too much text can overwhelm and reduce readability. Focus on key information like the property address, your contact details, and a call to action.
By prioritizing readability, you ensure that your yard signs effectively communicate your message and attract the attention of potential clients.
Tip #2: Use High Contrast Colors
High-contrast colors are more essential than ever for making your yard signs stand out and ensuring they can easily be read from a distance.
The human eye is naturally drawn to contrasting colors, which helps your sign capture attention quickly.
This is especially important in real estate, where potential buyers and sellers may only have a few seconds to notice and read your sign.
To maximize visibility, consider using the following high-contrast color combinations:
- Black and White: A classic combination that offers maximum contrast and readability.
- Dark Blue and White: Provides a professional look while maintaining high visibility.
- Red and White: Eye-catching and effective, though use red sparingly to avoid overwhelming the viewer.
- Yellow and Black: Highly visible and attention-grabbing, often used for warning signs due to its effectiveness.
While high-contrast colors are important, it’s equally crucial to avoid color clashes that can make your sign look unprofessional or hard to read.
Stick to a limited color palette that aligns with your brand’s colors and consider the following:
- Be Consistent: Use your brand’s primary and secondary colors consistently across all marketing materials, including yard signs.
- Find the Balance: Ensure there is a good balance between background and text colors to maintain readability.
- Test it Out: Before finalizing your design, test it in different lighting conditions to ensure it remains readable and visually appealing.
By using high-contrast colors thoughtfully, you can create yard signs that are not only visually striking but also effective in conveying your message clearly and professionally.
Tip 3: Keep It Simple
A clean and uncluttered design is never going to go out of style.
By keeping your signs simple, you’ll make sure your message is easily digestible at a glance, which is crucial for grabbing attention and making sure your message sticks.
A well-organized sign with ample white space helps the key information stand out, making it more likely to catch the eye and be remembered.
When designing your yard sign, focus on the most essential information, such as:
- Property Address: Make sure the address is prominent and easy to read.
- Contact Information: Include your phone number and/or website, ensuring they are large enough to be seen from a distance.
- Call to Action: A simple call to action, such as “For Sale” or “Open House,” can guide potential buyers on what to do next.
By keeping your design simple and focused, you create yard signs that are not only visually appealing but also highly effective in conveying your message to potential clients.
Tip 4: Highlight Key Features
Highlighting the unique features of a specific property can make it more attractive to potential buyers.
Whether it’s a spacious backyard, a newly renovated kitchen, or energy-efficient appliances, try to showcase features that can set your property apart from others. Make sure these highlights are prominently displayed to catch the eye of passersby.
Here are some examples to get you started:
- “Newly Renovated Kitchen”: Use a bold font and place it at the top of the sign to draw attention.
- “Open House This Sunday”: Combine this with a date and time, using a different color to make it stand out.
- “Solar Panels Installed”: Use an icon of a sun or solar panel to visually represent this feature.
- “Walking Distance to Schools”: Highlight this with a school icon and place it near the bottom of the sign for easy visibility.
Another way to make your information easy to digest is to consider using bullet points or icons.
In a world where our attention span is increasingly limited, this approach allows potential buyers to quickly scan the sign and grasp the key features without being overwhelmed by text.
Think about incorporating the following icons onto your yard signs real estate:
4 Bedrooms
3 Bathrooms
Large Backyard
Energy-Efficient Appliances
These visual elements not only make the sign more engaging but also help in conveying the message quickly and effectively.
By highlighting key features in a clear and visually appealing way, you can make your yard signs more effective in attracting potential buyers and showcasing the unique selling points of the property.
Tip 5: Highlight You!
With fierce competition and a crowded marketplace, every successful realtor knows that creating custom yard signs is essential for building a strong, recognizable presence in the real estate market.
Your brand represents your professional identity and helps establish trust and credibility with potential clients.
By maintaining consistent branding across all your marketing materials, you create a cohesive and professional image that clients can easily recognize and remember.
To effectively incorporate branding into your custom real estate signs, consider the following elements:
- Logos: Ensure your logo is prominently displayed on the sign. It should be large enough to be easily seen from a distance but not so large that it overwhelms other important information.
- Brand Colors: Use your brand’s primary and secondary colors consistently. This helps reinforce your brand identity and makes your signs instantly recognizable.
- Agent Photos: Including a professional photo of yourself can add a personal touch and help potential clients feel more connected to you. Make sure the photo is high-quality and positioned in a way that complements the overall design.
- QR Codes and NFC Tags: Integrate QR codes or NFC tags that link to your website, virtual tours, or contact information. This adds a modern touch and provides a convenient way for people to get more information about who you are and what types of properties you represent.
- Durable Materials: Choose weather-resistant materials and UV-resistant ink printing to ensure your signs remain in good condition regardless of the weather. Quality signs will maintain a more professional appearance over time.
- Lighting: Consider adding solar-powered lights to your signs to ensure they are visible even at night. This can help attract attention at all hours.
By incorporating consistent branding into your yard signs, you can strengthen your professional image, build trust with potential clients, and enhance your overall marketing efforts.
Get Creative with Easy Signs!
Staying ahead of the marketing game can sometimes be challenging.
That’s why Easy Signs is the preferred pick of realtors who are looking for high-quality real estate sign printing with a flair for creativity thrown in.
At Easy Signs, we understand you need to rise above the rest.
Our expert design team can work with you to make signs that let your personality shine through.
Whether you need “Open House” signs, “New Listing” signs, or “For Sale” signs, here are some of the features that an Easy Signs yard sign can offer:
- Bulk Discounts: Save big with our instant online calculator for bulk orders.
- Premium Materials: Crafted from high-quality Signflute™ Corrugated Plastic, our signs are built to last.
- Weather Resistant: UV fade-resistant inks and weather-resistant printing ensure your signs stay vibrant in any condition.
- Full-Color Printing: Enjoy stunning, full-color graphics with our Latex digital print technology.
- Custom Sizes and Shapes: Available in sizes from 6″ x 6″ to 36″ x 24″, with larger sizes made from multiple panels. We can also cut signs into various geometric shapes like circles, triangles, and hexagons.
- Rounded Corners: Optional rounded corners provide a polished, professional look.
- Rust-Proof Grommets: Clear, rust-proof grommets maintain the aesthetic appeal of your signs.
- Eco-Friendly: Our signs are fully recyclable, even with grommets, making them an environmentally responsible choice.
- Ground Spikes: Ground spike sign holders and wire stakes are sold separately to ensure your signs are securely displayed.
No matter what types of marketing tools continue to arise, yard signs will remain an important staple in a realtor’s toolkit.
Their ability to capture attention, convey essential information, and drive local engagement makes them an irreplaceable asset. For additional insights on effective design strategies, consider checking out our guide on real estate yard signs printing.
Trust Easy Signs to help you make a lasting impression in your community.
