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In the bustling world of small business, being prepared to pivot and try something new is one of the biggest marks of success.
One of the most effective ways to capture attention and drive sales is through the use of custom signs.
- Eye-catching designs with bold colors, clear fonts, and relevant images make a strong first impression.
- Strategic Placement: Placing signs in high-traffic areas and at eye level maximizes visibility and foot traffic.
- Effective Messaging: Concise, action-oriented messages with strong calls to action drive customer engagement and sales.
- ― Strategy is Key: Maximize Visibility for More Foot Traffic
- ― Custom Signage Always Starts with Easy Signs
Whether it’s a vibrant yard sign, a whimsical feather flag, or a strategically placed advertising banner, custom signs can significantly enhance your business’s visibility and attract more customers.
Remember that your advertising methods don’t have to be grandiose to be effective.
High-quality signage can make a big difference in drawing in the crowds and upping your sales in the process.
The Power of First Impressions: Eye-Catching Yard Signs Can Do the Trick
First impressions matter, especially when you’re a small business competing for the attention of a limited amount of consumer dollars. Whether you’re in the business of selling coffee or selling cars, it’s crucial to make that first impression count.
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When designing your signs for your business, consider the following elements:
- Colors: Use bold, contrasting colors to make your business signs stand out. Colors like red, yellow, and blue are known to grab attention. For example, a computer repair shop that’s hidden from the main corridor in a crowded mall may want to use bright and bold colors like these to make their presence known.
- Fonts: Choose clear, readable fonts. Avoid overly decorative fonts that can be hard to read from a distance. You may own an elegant women’s boutique, but if your signage is too fancy your customers are going to have a hard time remembering your name.
- Images: Incorporate high-quality images or graphics that are relevant to your business. The right images on your custom business signs can convey your message quickly and effectively. An independently owned gym can make a big statement with a picture of members enjoying the equipment they have to offer.
Strategy is Key: Maximize Visibility for More Foot Traffic
Where you place your signs can sometimes be almost as important as how they look. Strategic placement can significantly increase your sign’s effectiveness as well as ensure they are seen by as many people as possible.
The more eyes on your sign, the greater the potential for attracting new customers.
Here are some custom sign tips:
- High-Traffic Areas: Place your signs in locations with high foot or vehicle traffic. Busy intersections, near popular stores, or along well-traveled roads are ideal spots.
- Eye Level: Ensure your signs are at eye level for maximum visibility. Signs placed too high or too low might be overlooked.
- Local Regulations: Be aware of local regulations regarding sign placement. Some areas have restrictions on where and how you can display signs.
By strategically placing signs at key intersections and near popular landmarks, they were able to increase foot traffic and attract new customers.
Make Your Message Meaningful: Crafting Compelling Calls to Action
The message on your sign is crucial. A strong call-to-action can turn almost every passerby into a potential customer.
When you have a well-thought-out CTA you are taking the guesswork out of your desired effect and helping your customers know exactly what you have to offer and why they need it.
Here are some tips for crafting effective messages:
- Be Concise: Keep your message short and to the point. Long messages can be overwhelming and hard to read quickly. A pottery studio might consider something as succinct as “New Classes Starting!” to draw the attention of someone looking to try something new.
- Use Action Words: Words like “Buy,” “Call,” “Visit,” and “Save” encourage immediate action. A high-end toy store can attract new customers with the slogan: “Buy and Put Away Today” to motivate customers to start thinking about holiday shopping.
- Highlight Benefits: Focus on what the customer will gain. For example, “Save 20% Today!” or “Free Consultation!” are great messages for a new hair salon trying to attract new clients.
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Seasonal and Event-Based Signs: Keep Your Marketing Fresh for Optimal Sales
Updating your signs for different seasons and events can keep your marketing fresh and relevant. Here are some ideas:
- Seasonal Themes: Use themes related to holidays or seasons. For example, a retail store might use signs with a winter theme during the holiday season.
- Special Events: Promote special events or sales with custom signs. For example, a restaurant might use signs to advertise a special Valentine’s Day menu.
- Limited-Time Offers: Create a sense of urgency with limited-time offers. For example, “Summer Sale – 50% Off All Items!”
A local boutique might update its signs to reflect seasonal changes, such as using bright, floral designs in the spring and cozy, warm designs in the fall.
This not only attracts attention but also shows that the business is active and engaged with the community.
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Measuring Success: Tracking the Impact of Your Yard Signs
To ensure your signs are effective, it’s important to track their impact.
Here are some tried and true methods to do just that:
- Customer Feedback: Ask customers how they heard about your business. This can provide direct insight into the effectiveness of your signs.
For example, a local bakery can place a “Fresh Bread Ahead!” sign a few blocks from their shop, and then ask how many patrons came in because of it. - Sales Data: Monitor changes in sales during periods when signs are displayed. Look for patterns or spikes in sales that correlate with your sign campaigns.
A boutique store may advertise an end-of-season sale on decorative signs and see how the foot traffic increases during this time. - Tracking Tools: Use tools like QR codes or unique discount codes on your signs. This allows you to track how many people are responding to your signs.
For example, a dance studio could make signs that read, “Scan Here for 20% Off Your First Month!” By tracking how many people scan the QR code and redeem the discount, the studio can measure the direct response to their sign
By using custom yard signs to market directly to customers, a small business can get a real feel for the effectiveness of custom signage and whether or not it’s a good way to drive business and sales for their company.
- Customer Feedback: Ask customers how they heard about your business. This can provide direct insight into the effectiveness of your signs.
Custom Signage Always Starts with Easy Signs
Custom signs are a powerful tool for small business growth.
And Easy Signs is a powerful partner who can create custom signs that are perfect for you.
When you choose Easy Signs for your signage needs, you’ll receive the most personalized approach to design that is available from a custom sign online store.
Our process is straightforward:
1. Choose Your Products
- By clicking onto the top menu bar of our website, you can view our different products so you can find the best sign to get your message out to the publicFrom vinyl banners and feather flags to aluminum signs and corrugated plastic signs, we have options for everyone.
2. Place Your Order
- Add the products you like to your cart, and then click the checkout button.
3. Provide Your Chosen Artwork
- Provide your own images and artwork or let us help you with our design tool options and our in-house graphic artists.
4. Processing Begins
- Our internal sales team will be notified of your order and will contact you to discuss further details before your order is finished.
5. Proofs are Provided
- Our artwork team will email you a digital proof for approval before your sign enters production.
6. Production Begins
- Once you sign off on your artwork, your job is released into production the following day.
7. Payment is Needed
- On the same morning your job enters production, you will receive an invoice requesting full payment before dispatch or pickup.
8. Your Customized Signs are Done!
- After the order is complete and the invoice is paid, our dispatch coordinator will arrange a courier for your order and provide a tracking number via email.
When you’re ready for the best signage design options available for your small business, reach out to Easy Signs.
We are experts in helping create messages that make the difference our customers need to grow!
