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Yard signs are versatile and effective promotional tools.
From announcing the start of a political campaign to announcing a neighborhood party, custom yard signs are a perfect way to get information out to the public in an appealing and professional way.
But what size yard sign to use may take a bit of forethought before you place your order.
- Choose a yard sign size that ensures your message is clear and readable from the intended distance.
- Consider the location and visibility when deciding on the size of your yard sign.
- Weigh the pros and cons of custom sizes versus standard sizes based on your specific needs and budget.
- ― Yard Sign Sizes: When Bigger is Better and Smaller Makes Sense
- ― Creative Coloring and Functional Fonts: How to Choose Colors and Graphics that Align with Your Message
- ― Stand Out with Signage from Easy Signs
While yard signs have been used for years — and for a variety of announcements and events — the advancements in materials, customization options, visibility features, and eco-friendly solutions have made them more effective and versatile than ever before.
Deciding what size, color, and even shape you want your yard signs to be can seem like an exciting task…but can be a bit overwhelming as well.
Let’s look at the breakdown of each of these options to help you choose the best yard sign sizes, colors, and shapes that will match your promotional needs.
Yard Sign Sizes: When Bigger is Better and Smaller Makes Sense
One of the great benefits that comes with using custom yard signs is their versatility. And one of the most versatile aspects is the variety of sizes you can choose from.
While most signage companies can customize a yard sign to any size you choose, these are the most standard yard sign sizes that are typically used today:
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Standard Yard Sign Sizes
18″x24″: This is the most popular yard sign size used today. It provides a good balance between visibility and portability, making it suitable for a wide range of applications. Whether you’re launching a yard signs campaign for a political candidate or promoting a local business, this size ensures that your message is seen clearly by passersby.
6″x6″: These small signs are perfect for concise messages or branding elements. They are often used for directional signs or small promotional messages.
12″x18″: Slightly larger, these signs are great for short messages and logos. They are easily visible from up to 50 feet away, making them ideal for pedestrian traffic.
24″x6″: These narrow, horizontal signs are often used as rider signs to supplement larger signs with additional information.
36″x24″: Often referred to as a jumbo yard sign, these signs provide ample space for detailed messages and graphics, making them highly visible from a distance.
The Benefits of Different Yard Sign Sizes
Let’s look at some common ways that each of these yard sign sizes are used:
6″x6″ Signs
- Benefits: Compact and easy to place in various locations. Ideal for simple, quick messages.
- Common Uses: These smaller signs are great as directional signs at special events and can be hung from a building or post. They are also ideal in areas that are densely populated, and space is limited.
12″x18″ Signs
- Benefits: Lightweight and portable, easily visible from up to 50 feet. Suitable for short messages and logos.
- Common Uses: Since they are slightly smaller than the standard 18″24″ signs, these work well for crowded city streets where a larger sign may take up too much space and be seen as an eye sore.
18″x24″ Signs
- Benefits: Versatile and widely used. Provides a good balance of visibility and portability.
- Common Uses: The most popular size yard signs, these work well in a variety of scenarios, from custom lawn signs for political campaigns to real estate signage for open houses and new homes on the market. The 18″24″ yard sign dimensions make these signs easy to read from a distance but also easy to place and transport.
24″x6″ Signs
- Benefits: Narrow and horizontal, perfect for adding supplementary information to larger signs.
- Common Uses: Often referred to as rider signs, these narrow signs are the perfect addition to real estate signs when more details need to be added or for special event signs when an event gets moved, sold out, or canceled.
36″x24″ Signs
- Benefits: Provides ample space for detailed messages and graphics, highly visible from a distance.
- Common Uses: Jumbo yard signs are usually seen in areas set back from busy roadways. While not as big as a billboard, these signs can be seen from greater distances and help a business or person get their message out to those passing by.
By understanding the benefits and common uses of each yard sign size, you will be able to choose the perfect size to meet your specific needs and ensure your message is effectively communicated.
Creative Coloring and Functional Fonts: How to Choose Colors and Graphics that Align with Your Message
Have you ever noticed how your mood or motivations change when you see certain colors?
This is not just a coincidence.
In fact, studies have shown that color is a powerful communication tool that can signal our actions, influence our moods, and even trigger us to have different physiological responses to things.
Specific colors have been linked to physiological changes, such as increased blood pressure, heightened metabolism, and eyestrain.
For example:
Red: Often associated with excitement, passion, and urgency. It’s a great color for call-to-action buttons or clearance sales.
Blue: Conveys trust, calmness, and professionalism. It’s commonly used in corporate designs and healthcare industries.
Green: Symbolizes nature, health, and tranquility. It’s ideal for eco-friendly products and wellness brands.
Yellow: Represents happiness, energy, and attention. It can be used to grab attention but should be used sparingly to avoid overwhelming the viewer.
Black: Denotes luxury, sophistication, and elegance. It’s perfect for high-end products and brands.
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Setting Your (Sign’s) Mood with Color
Using colors strategically can help set the desired mood for the message you’re trying to convey to your constituents, your community, or your customers.
- Warm Colors (Red, Orange, Yellow): These colors are stimulating and can create a sense of warmth and comfort. They are effective in creating a welcoming atmosphere.
- Cool Colors (Blue, Green, Purple): These colors are calming and can create a sense of peace and relaxation. They are suitable for environments where you want to promote calmness and focus.
- Neutral Colors (Black, White, Gray): These colors are versatile and can be used to balance other colors. They are great for backgrounds and to create a clean, professional look.
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Don’t Forget Fonts: How the Script You Use Can Make a Difference
Just like colors, the type of fonts you use on your yard signs can make a big difference in how your message is conveyed.
The right font can enhance readability, evoke specific emotions, and reinforce your brand identity.
For instance, bold, sans-serif fonts like Arial or Helvetica are great for making headlines stand out and ensuring your message is clear from a distance. When choosing fonts and colors, it’s also essential to consider the material of your yard signs. Corrugated plastic yard signs are a popular choice due to their durability and ability to showcase vibrant colors and clear text, ensuring your message stands out effectively.
On the other hand, elegant script fonts can add a touch of sophistication and are perfect for special events or luxury brands.
Here are some guidelines for using fonts effectively:
- Bold Fonts: Use bold fonts for headlines, important information, and calls to action. They grab attention and make key messages stand out. For example, a bold sans-serif font like Arial or Helvetica is great for headlines on yard signs.
- Fancy Fonts: Use decorative or script fonts sparingly for special occasions or to add a touch of elegance. They are best suited for invitations, luxury brand logos, or decorative elements. For instance, a script font like Brush Script can add a personal touch to a wedding sign.
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Shaping Up: Thinking Outside the Box for Your Next Yard Sign Design
For the ultimate customization, think outside the traditional rectangle for the shape of your yard signs.
Unique shapes can capture attention more effectively and make your message stand out.
Most yard signs come in a typical rectangular shape for several reasons:
- Ease of Production: Rectangular signs are straightforward to produce, making them cost-effective.
- Versatility: The rectangular shape provides ample space for text and graphics, making it suitable for various messages.
- Standardization: Many sign holders and frames are designed to accommodate rectangular signs, making them a convenient choice.
While rectangular signs are common, choosing to use unique shapes can help your message stand out and attract more attention.
Custom-shaped signs can break the monotony and make your promotional efforts more memorable.
Let’s look at some examples of ways to use different shapes for your messaging needs:
Circular Signs
- When to Use: Circular signs are great for highlighting special offers, promotions, or events. They can also be used for logos or brand marks.
- Effectiveness: The round shape draws the eye and can create a sense of unity and completeness. It’s perfect for creating a friendly and approachable feel.
Arrow-Shaped Signs
- When to Use: Arrow-shaped signs are ideal for directional purposes, such as guiding people to an event, sale, or open house.
- Effectiveness: The arrow shape naturally directs attention and movement, making it highly effective for navigation and wayfinding.
House-Shaped Signs
- When to Use: House-shaped signs are perfect for real estate promotions, such as open houses or property listings.
- Effectiveness: The house shape immediately communicates the nature of the message, making it clear and relevant to potential buyers.
Star-Shaped Signs
- When to Use: Star-shaped signs are excellent for highlighting awards, achievements, or special features.
- Effectiveness: The star shape conveys excellence and can make your message feel prestigious and noteworthy.
By thinking outside the rectangular box and experimenting with different shapes, you can create yard signs that not only capture attention but also effectively communicate your message.
Stand Out with Signage from Easy Signs
When you want signage that is as unique as your business or event, reach out to Easy Signs for help.
Our Signflute™ Yard Signs are by far the most popular form of temporary signage you’ll find on the market.
Perfect for real estate needs, election campaigns, or special events, our corrugated plastic yard signs are a wallet-friendly option that can get your name out to your clients and customers in a variety of customized designs.
We offer a wide range of custom yard sign sizes, from 6″ x 6″ up to 36″ x 48″, and larger sizes can be made up of multiple panels.
For those looking to make an even bolder statement, our signs can be cut into convex geometric shapes, including circles, triangles, and hexagons.
Rounded corners are also available on all shapes of our signs — simply let us know the radius of the curve you require, and we’ll handle the rest!
Easy Signs manufactures high-quality digitally printed signage in the United States at the lowest cost, passing the savings on to our customers.
Are you ready to stand out and make people take notice? Then reach out to Easy Signs today!
