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In the competitive world of real estate sales, we know that effective marketing is crucial for even a seasoned realtor’s long-term success.
One of the most traditional yet impactful tools in a realtor’s marketing arsenal continues to be custom real estate signs.
- Assess the types, quantity, and materials of your custom signs based on your specific requirements and local weather conditions.
- Look for deals from online retailers, local print shops, and real estate associations to find the best prices.
- Take advantage of bulk orders, seasonal sales, and reusable signs to maximize your marketing budget.
- ― Begin with a Brand: Know What You Want Before You Buy
- ― Where to Find the Best Signs
- ― Quality and Quantity: Make Sure You Get Both
- ― Show Me the Bargains! How to Get Great Deals on Your Real Estate Signs
- ― Yard Sign Shopping is Easy with Easy Signs!
Real estate signs not only attract potential buyers, but also enhance your visibility. In the neighborhoods where you want to list more houses as well as within communities where you want your presence known.
That said, real estate sign printing can begin to add up if you are printing large quantities of signs. Finding the best deals for the highest quality will help you maximize your marketing budget without compromising on the image you want to convey through your yard signs.
Begin with a Brand: Know What You Want Before You Buy
Before you start shopping for yard signs, it’s important that you first get an idea of what type of look you want and how you want your image expressed. A well-thought-out design will not only attract attention, but also leave a lasting impression, reinforcing your professional image.
Here are some things to consider when it comes to communicating your brand:
Consider Your Colors:
- Bold and vibrant colors like red and yellow are great at grabbing attention, particularly from a distance.
- Elegant and professional colors like navy blue and white will give your yard signs a more sophisticated look.
- Earth tones like green and brown convey a natural, eco-friendly image, which is ideal for realtors who tend to list properties in the country or in mountain communities.
Choose the Right Fonts:
- Modern and clean fonts like Helvetica or Arial create a contemporary feel.
- Classic and serif fonts like Times New Roman give your real estate signs a traditional and trustworthy appearance.
- Script fonts will be the most elegant and are ideal for high-end properties that attract a certain type of buyer.
Think Through the Design:
- Incorporating your logo will reinforce brand recognition.
- Using high-quality images of properties is a great idea for custom homes or highly unique listings.
- Adding a QR code that links to your website or virtual tour will give potential buyers easy access to more information.
Your Message Matters:
- Clear and concise messages like “For Sale” or “Open House” will let people passing by know exactly what to expect.
- Taglines that highlight your unique selling points, such as “Top Realtor in the Area” or “Expert in Luxury Homes” let individuals know more about you right away.
- Call-to-action phrases like “Call Now” or “Visit Today” will encourage immediate engagement.
Once you’ve decided on the type of design and brand image you want to convey, you’ll also need to make a few other decisions before you begin to shop.
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Consider these factors as well:
1. What types of real estate signs do you need? Determine the types of signs you are going to require for your real estate sales. Common options include “For Sale” signs, “Open House” signs and directional signs.
Each type of sign is going to serve a unique purpose for you and can help guide potential buyers to your properties.
2. How many and how big? Next, you’ll want to assess how many signs you are going to need and their sizes. While you can always order more, most signage companies will give you discounts based on the number of signs you order.
Larger yard signs are more visible from a distance, but smaller signs can be useful for directional purposes or in neighborhoods where sign ordinances are in place. Consider the layout of the properties you are marketing to decide the optimal size and quantity.
3. What type of materials do you prefer? The material of your yard signs is crucial, especially since real estate yard signs are usually placed outdoors and for lengthy periods of time.
While most yard signs are typically made from corrugated plastic, you can find signs made from reflective aluminum as well.
Think about the various weather elements that may damage or change the appeal of your signs. Look for signs that are waterproof and that are printed with UV fade resistant inks as well.
Where to Find the Best Signs
There is no shortage of signage stores, but you’ll want to do your homework and make sure you find the sign shop that best meets your needs.
Some of the most popular places to find signage shops are:
- Online: There are plenty of online sites that offer a wide range of yard signs with customization options. These platforms often have competitive prices and frequent promotions.
- Local Print Shops: Local print shops may offer bulk discounts and personalized service. You can often see samples of their work before making a purchase, but they may not have as many options as an online retailer can give you.
- Real Estate Associations: Some real estate associations have partnerships with suppliers and can offer member discounts on yard signs. Check with your local chapter and see if you can get a better deal while still having the customization options available to you.
Quality and Quantity: Make Sure You Get Both
High-quality materials are going to make a big difference in the overall aesthetic of your yard signs real estate, but you also want to be able to stay on budget and keep your overhead costs low.
With the right types of signs (and sign company!) you can achieve both.
Some important factors to consider when you’re looking for quantity and quality signs:
Materials Definitely Matter: Corrugated plastic is lightweight and affordable, which makes it a popular choice for realtors when they’re designing professional-looking yard signs. Plastic signs hold up well in all sorts of weather and are lightweight, making them easy to transport as well.
Don’t Compromise on Print Quality: High-resolution and digitally printed signs will ensure that your signs are clear and professional. Look for suppliers that offer UV-resistant ink to prevent fading.
Make Sure YOU Shine Through: Custom designs can help your signs stand out and keep your name in the public’s mind. Take time to find a signage company that offers a variety of colors, fonts, and free templates from which you can choose your own style. Some sign companies will also have graphic artists or designers on staff to help you create the signs that can really represent you.
Show Me the Bargains! How to Get Great Deals on Your Real Estate Signs
Here are some strategies to help you get the best deals on yard signs:
Bulk Orders
Many suppliers offer significant discounts for bulk orders. If you need a large number of signs, ordering in bulk can drastically reduce the cost per sign.
This is particularly beneficial if you have multiple properties to market or if you plan to use the signs over an extended period. Bulk orders also ensure consistency in design and quality across all your signs, reinforcing your brand image.
Seasonal Sales and Promotions
Timing your purchases to coincide with seasonal sales and promotions can lead to substantial savings.
Many suppliers offer discounts during holidays, end-of-year sales, or special promotional events. By planning your purchases around these times, you can take advantage of lower prices. It’s a good idea to subscribe to newsletters or follow suppliers on social media to stay informed about upcoming sales.
Negotiating with Suppliers
Negotiation can be a powerful tool in reducing costs. Don’t hesitate to discuss pricing with suppliers, especially if you are a repeat customer or placing a large order.
Suppliers may be willing to offer better prices or additional discounts to secure your business. Building a good relationship with your supplier can also lead to more favorable terms in the future.
DIY Options
If you have a creative streak, designing your own signs can be a cost-effective option. There are many online templates available that you can customize to fit your brand.
Once you have your design, you can use local printing services to produce the signs. This approach allows you to have complete control over the design process and can be a fun and rewarding project.
Reusable Signs
Investing in durable signs that can be reused for multiple properties can save you money in the long run. Look for materials that are weather-resistant and can withstand the elements.
Reusable signs can be easily updated with new information using stickers or overlays, making them a versatile and cost-effective option.
Sharing Costs
Partnering with other realtors to share the cost of bulk orders can be a win-win situation. By pooling resources, you can take advantage of bulk discounts without having to order more signs than you need.
This approach not only reduces costs, but also fosters a sense of community and collaboration among realtors.
Yard signs are a vital part of real estate marketing and help attract potential buyers while increasing your visibility.
Investing wisely in yard signs will not only enhance your marketing efforts but also ensure you get the most out of your budget.
Yard Sign Shopping is Easy with Easy Signs!
Yard signs are more than just signs—they’re powerful tools for growing your business. Whether you’re promoting a sale, directing traffic to your event, or simply aiming to increase brand visibility, yard signs offer a versatile and effective solution.
At Easy Signs, our custom yard signs are a customer favorite for many reasons:
- Long-Lasting Quality: Our corrugated plastic signs are printed on Signflute™ Corrugated Plastic material, which boasts a 30% longer lifespan compared to other corrugated plastics. This durability ensures your signs will withstand the elements and continue to promote your message effectively.
- Versatility and Durability: Ideal for real estate listings, events, elections, construction sites, and more, our yard signs are both versatile and durable. Printed on high-quality corrugated plastic, they offer UV and weather resistance for long-lasting use.
- Customization Options: Choose from a range of sizes, from 6″ x 6″ to 36″ x 24″, to fit your specific needs. You can also choose rounded corners or create custom shapes for a unique look that stands out.
- Convenient Features: Every Easy Sign lawn sign has the option to add clear, rust-proof grommets that won’t detract from the sign’s appearance. They are completely recyclable, even with grommets, making them an environmentally friendly choice. Spikes (also referred to as a wire stand) can be purchased separately on our Ground Spikes page.
When you’re ready to take your outdoor advertising to the next level, trust Easy Signs to deliver.
Contact a member of our Customer Happiness Team today to find out how we can help you grow your business with our high-quality, real estate yard signs custom.
