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Are you tired of using the classic red-and-white “For Sale” signs that you can buy just about anywhere?
Do you want something more eye-popping and professional-looking?
Then it’s time you design custom real estate signs for your property listings!
- Eye-catching designs with clear, readable text are crucial for effective yard signs.
- Incorporate QR codes and virtual tours to provide additional property information.
- Place signs in high-visibility areas to maximize exposure and attract potential buyers.
- ― 1. Custom Real Estate Signs Attract Attention
- ― 2. Custom Real Estate Signs Convey Key Information
- ― 3. Custom Real Estate Signs Can Showcase Your Brand
- ― 4. Custom Real Estate Signs Can Provide Contact Information
- ― 5. Custom Real Estate Signs Will Highlight Unique Features
- ― 6. Custom Real Estate Signs Guide Potential Buyers
- ― 7. Custom Real Estate Signs Create a Positive First Impression
- ― From the Listing to the Sale—Easy Signs is With You Every Step of the Way
“For Sale” signs don’t have to be boring.
From sparking interest to providing key details, a well-crafted custom real estate sign can be a powerful marketing tool for all types of property listings.
Let’s find out how.
1. Custom Real Estate Signs Attract Attention
A unique and visually appealing real estate sign can catch the eye of passersby, making them curious about the property that’s being showcased.
Here are some specific ways they can do this:
Color Psychology: Use colors that evoke the right emotions. For example, blue can convey trust and professionalism, red can convey power, and green can suggest tranquility and growth.
High-Quality Images: Include professional photos of the property, such as a stunning exterior shot or a beautifully staged interior. This can make the sign more engaging and informative.
Design Elements: Incorporate modern design elements like borders, shadows, and gradients to make the sign visually appealing. Avoid overly complex designs that can distract from the main message.
2. Custom Real Estate Signs Convey Key Information
While looking appealing and professional, your real estate sign should also provide essential details at a quick glance.
Here are a few tips and tricks for making this happen:
Prioritize Information: Highlight the most important details first, such as the number of bedrooms and bathrooms, and any standout features like a pool or large yard.
Use Bullet Points: Bullet points can make information easier to read and help your reader digest it more quickly.
For example, think of short and sweet phrases like:
- “3 Bedrooms, 2 Bathrooms!”
- “Newly Renovated Kitchen”
- “Super Spacious Backyard!”
Legible Fonts: Choose fonts that are easy to read from a distance. Avoid overly decorative fonts that can be hard to decipher.
3. Custom Real Estate Signs Can Showcase Your Brand
Even experienced realtors can get lost in the crowded and competitive real estate market.
Finding ways to customize yourself so that you stand out is an important part of your overall real estate strategy.
Think about these important branding tips:
- Use Consistent Branding: Use the same colors, fonts, and logos across all your marketing materials. This consistency helps reinforce your brand identity.
- Create a Professional Logo: Ensure your logo is professionally designed and prominently displayed on the sign. A well-designed logo can convey professionalism and reliability.
- Think of a Tagline: If you have a tagline, include it on the sign. A catchy and memorable tagline can help potential buyers remember you.
4. Custom Real Estate Signs Can Provide Contact Information
Another great advantage of real estate signs is that they are a way for your information to be seen 24/7.
Unlike other forms of advertising that may have limited exposure times, real estate signs are always present. This constant presence ensures that anyone passing by, whether it’s day or night, has the opportunity to see your contact details and property information.
Here are some ways to fully take advantage of this type of exposure:
- Think About the Placement: Place your contact information in a prominent location on the sign, such as the bottom or top.
- Use Multiple Contact Methods: Include multiple ways to contact you, such as your phone number, email, and your website. This gives potential buyers options based on their preferred way of interacting with you.
- Create a QR Code: Add a QR code that links to a virtual tour or detailed property listing. This allows potential buyers to get more information instantly by scanning the code with their smartphone.
5. Custom Real Estate Signs Will Highlight Unique Features
One of the best ways for a real estate agent to showcase a property is to make it clear to the outside world what this property has to offer.
Whether it’s an in-ground pool, a spectacular view, or a unique type of floor plan, pointing out what makes a particular property different from all the others is a huge bonus for a realtor hoping to get a property to the closing table.
Let’s look at a few of the best ways to do this:
- Visual Icons: Use icons to represent key features, such as a swimming pool, garage, or garden. This makes the information visually appealing and easy to understand.
- Descriptive Text: Use short, descriptive text to highlight unique features. For example, “Newly Renovated Kitchen” or “Close to Schools and Parks.”
- Photos: Include small photos of standout features, such as a beautiful backyard or a modern kitchen. This can make the sign more engaging.
- Floor Plans: Include a simple floor plan diagram on your sign. This helps potential buyers visualize the layout and flow of the property, making it easier for them to imagine living there.
- Highlight Local Amenities: Use text or icons to point out nearby amenities such as parks, schools, shopping centers, and public transportation. For example, “5-minute walk to Central Park” or an icon of a bus to indicate proximity to public transit would be a good way to show off a property’s options.
- Special Features: Emphasize any unique or standout features of the property, such as “Energy-Efficient Appliances,” “Smart Home Technology,” or “Historic Charm.” This can attract buyers looking for specific qualities in a home.
6. Custom Real Estate Signs Guide Potential Buyers
While more and more home shoppers use social media to find house listings, they still need concrete items to help them find their way.
Real estate signs can be a great source of comfort for the individual or family who are trying to find an exact location or address, particularly if they are more obscure and/or hard to find.
Using real estate signs as directional signage solutions can be done in many ways:
- They provide consistent design: You can ensure that directional signs match the design and branding of your main “For Sale” sign. This creates a cohesive look and reinforces your brand.
- They’re great for strategic placement: Place directional signs at key intersections and along the route to the property. Make sure they are visible and easy to follow.
- They offer clear directions: Use clear and simple directions on the signs, such as arrows, and distance indicators, such as “200 meters ahead.”
7. Custom Real Estate Signs Create a Positive First Impression
A well-designed sign can create a positive first impression for not only a property but for the realtor as well.
Depending on the text, colors, size, and even shape, a real estate sign can be a big part of the overall look you are trying to create for those who come to visit your property, particularly for the first time.
Let’s look at a few ways your personality can shine in your real estate signs:
- Use High-Quality Materials: Use durable materials that can withstand various weather conditions. A sign that looks professional and intact regardless of the weather conveys reliability.
- Create a Clean Layout: Keep the layout clean and uncluttered. Avoid overcrowding the sign with too much information. A simple and elegant design can make a strong impression.
- Put Attention to Detail: Pay attention to small details, such as the alignment of text and images, the quality of the print, and the overall finish of the sign. These details can make a big difference in how the sign is perceived.
By focusing on these elements, your “For Sale,” “Open House.” and other types of signs can do much more than just announce a property is on the market—they can actively engage potential buyers and enhance your overall marketing strategy.
From the Listing to the Sale — Easy Signs is With You Every Step of the Way
When it comes to making a lasting impression in the real estate market, Easy Signs is your trusted partner for all your yard signs real estate printing needs.
Want to know why?
Our Signs are Proudly Printed in the USA
All of our “For Sale” or “Open House” are printed at our Allentown, PA plant, ensuring top-notch quality. This commitment to local production guarantees that you receive durable and well-crafted signs.
We Have a Rapid Turnaround Time
We understand the importance of timely marketing. With a 24-hour business day production schedule for almost all projects, your real estate business won’t miss a beat. Quick turnaround times mean you can get your signs up and working for you faster.
We Offer Bulk Discounts
Large orders are no problem, with significant savings calculated instantly online. Whether you need a few signs or a few hundred, we offer competitive pricing to fit your budget.
All Our Signs are Weather-Resistant
Our high-quality metal frames and UV-resistant printing ensure that your signs look professional, come rain or shine. Your signs will withstand the elements, maintaining their professional appearance no matter what the weather has in store.
We Have Design Flexibility
Our online design tool and full-color Latex digital print technology cater to all your creative needs. Whether you choose to use free templates or work with our graphic art team, you will end up with a design that perfectly reflects your brand and message.
We Offer Customizable Shapes and Sizes
From small 6″ x 6″ signs to large 36″ x 24″ panels, our corrugated plastic signs can be made into a variety of custom shapes and sizes. Whether you want rounded corners, a house-shaped sign, or double-sided printing, we can tailor your signage to fit any space and purpose.
Easy Signs is Eco-Friendly
We use fully recyclable materials, even with grommets, for a greener community. Show your commitment to sustainability with our eco-friendly options.
We Have High-Quality Accessories and Add-Ons as Needed
Clear grommets and optional ground spikes add functionality without sacrificing aesthetics. Ensure your signs are easy to install and look great wherever they’re placed.
Our “Customer Happiness Team” is the Best at Customer Support
Our friendly and knowledgeable Customer Happiness Team is always ready to assist you. Whether you need help with improving your own design, creating a new one, or placing an order, we’re here to support you every step of the way.
By partnering with Easy Signs, you can elevate your real estate marketing and make a powerful impact on your potential clients.
Let us help you take your real estate sales to the next level! For more insights on design trends, check out our guide on modern real estate yard signs.
