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Any successful realtor knows they need to have a range of tools to stay at the top of their game.
From creative digital marketing strategies to attending the right networking events, the arsenal is vast.
That said, there is one tool that every realtor knows will consistently prove its worth…
And that is the custom real estate sign.
- Yard signs provide constant, local exposure, attracting potential buyers 24/7.
- They offer a high return on investment, as they are affordable, durable, and reusable.
- Custom real estate signs will enhance branding, provide essential information, and build agent recognition.
- ― What, Exactly, Are Yard Signs?
- ― How Can Real Estate Signs Best Benefit My Business?
- ― Tips and Tricks: How to Make Your Real Estate Signs Work for You
- ― Why Realtors Trust Easy Signs for All Their Signage Solutions
Real estate signs are not just markers to show where an open house is or list a new property for sale.
They are powerful marketing assets that can significantly boost visibility and attract potential buyers.
If you’re unsure if real estate signs still pack the punch they once did, let’s look at how they still are an important part of effective property marketing and branding. Yard signs should not be overlooked when you’re deciding where you should spend your advertising budget.
What, Exactly, Are Yard Signs?
Most of us have heard the term “yard signs,” but you may still have questions about them.
“Are they all a certain size?”
“How do I know if a yard sign I buy will withstand the weather where I live?”
“How do I make sure my yard signs look professional but still stand out?”
These are all good questions to ask before investing in your own real estate signs. While cost-effective compared to other types of marketing, yard signs will still be an expense. Any smart realtor knows that maximizing their return on investment is crucial.
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“Are they all a certain size?”
Yard signs come in a variety of sizes, and while there are standard dimensions, they can be customized to fit specific needs. While most yard signs are the standard 24″ X 18″, there are smaller and larger sizes as well.
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“How do I know if the yard signs I buy can withstand the weather where I live?”
To ensure your yard signs can handle the various types of weather in your area, choose durable materials that offer resistance to elements like rain, UV rays, and wind.
Look for long-lasting weatherproof coatings and make sure to check with the manufacturer for durability.
Most reputable sign companies make corrugated plastic signs for their real estate clients, since this material works best in outdoor environments.
You’ll also want to make sure that metal frames and/or wire stakes are used to display the signs. These materials will make sure the signs stay upright and look professional, long after you place them in the ground.
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“How do I make sure my yard signs look professional but still stand out?”
To ensure your yard signs look professional while standing out, focus on simplicity and readability.
Use bold, legible fonts and limit the amount of text to essential information, such as your name, contact details, and a clear call-to-action.
You’ll also want to think about incorporating your brand colors and logo into the sign design to maintain a cohesive and professional appearance. Choosing high-quality materials that can withstand weather conditions will also help to make sure your signs stay aesthetically appealing over time.
How Can Real Estate Signs Best Benefit My Business?
Real estate signs offer several key benefits that can significantly enhance a real estate agent’s visibility.
Real estate signs are a fundamental tool in the marketing arsenal of any successful realtor.
They serve as a direct and effective way to attract potential buyers and generate interest in properties.
Here are some of the key benefits of using real estate signs:
>High Visibility
Real estate signs are designed to be eye-catching and easily noticeable.
Placing them in strategic locations, such as near busy intersections or at the entrance of a neighborhood, ensures they are seen by a large number of people. Using bold colors, large fonts, and clear messaging can further enhance their visibility.
Unique shapes and sizes can also make your signs stand out even more, drawing attention from potential buyers who might otherwise pass by without noticing.
Local Targeting
Real estate signs are particularly effective at reaching local buyers who are already interested in the area.
These individuals are more likely to be familiar with the neighborhood and its amenities, making them prime candidates for considering your property.
By placing signs in the vicinity of the property, you can attract the attention of people who are actively looking to buy in that specific location, increasing the likelihood of generating quality leads.
Cost-Effective
Compared to digital advertising, print media, or other marketing channels, real estate signs are relatively inexpensive.
Once you invest in the initial design and production, the ongoing costs are minimal. This makes them a cost-effective solution for generating leads and promoting properties.
And – because they are reusable – you can use the same signs for multiple properties over time, further maximizing your investment.
24/7 Marketing
One of the greatest advantages of real estate signs is that they work around the clock.
Once placed, real estate signs provide continuous exposure without any additional effort or cost.
This means potential buyers can see your signs at any time of day, whether they are driving by on their way to work or taking a walk in the evening. This constant visibility helps keep your properties top of mind for anyone considering a purchase.
Brand Recognition
Consistent use of branded signs helps build recognition and trust in your real estate business.
By incorporating your logo, colors, and other branding elements into your signs, you create a cohesive and professional image.
Over time, this consistency helps establish your brand in the minds of potential buyers and sellers, making them more likely to remember and trust your services when they need a real estate agent.
Tips and Tricks: How to Make Your Real Estate Signs Work for You
You now understand the advantages that a simple yard sign can bring to your real estate business.
Now let’s see how you can design and place your signs to make them work best for you.
1. Use Bold, Bright Colors
Bright and bold colors can make your signs stand out from a distance. Consider using contrasting colors for the background and text to ensure readability. For example, a bright yellow background with black text can be very eye-catching.
2. Incorporate High-Quality Images
Including high-quality images of the property can give potential buyers a sneak peek and entice them to learn more. Make sure the images are clear and professionally taken to showcase the best features of the property.
3. Add Interactive Elements
Consider adding QR codes that link to virtual tours, property details, or your contact information. This allows potential buyers to get more information instantly using their smartphones.
4. Use Unique Shapes and Sizes
Standard rectangular signs are common, but using unique shapes like circles, arrows, or custom designs can make your signs more noticeable. This can help draw attention and make your listings stand out.
5. Include Clear, Concise Messaging
Your signs should have a clear and concise message. Include essential information such as your name, contact details, and a call to action. Avoid cluttering the sign with too much text, as it can be overwhelming and hard to read from a distance.
6. Utilize Lighting
If your signs are in areas with low visibility at night, consider adding solar-powered lights to illuminate them. This ensures that your signs are visible 24/7, increasing their effectiveness.
7. Emphasize Your Branding
Consistent branding helps build recognition and trust. Use your logo, brand colors, and fonts consistently across all your signs. This creates a professional and cohesive look that potential buyers will remember.
8. Experiment with Other Types of Signage
Some realtors find using other signage along with their yard signs a great way to gain more attention. Feather flags, for example, are tall, vertical banners that can be placed alongside your yard signs. They are highly visible and can attract attention from a distance, especially in windy conditions.
9. Use Technology to Your Advantage
Incorporate technology like Bluetooth beacons or NFC tags that can send information directly to a passerby’s smartphone. This can provide instant access to property details, your contact information, and more.
10. Keep It Simple
Sometimes, less is more. A minimalist design with a strong focal point can be very effective. Use ample white space to make the important information stand out.
Remember: how you decide to design and use your yard signs will have a lot to do with your personality, your brand, and the target audience you are trying to attract.
Think carefully about the messaging and look of your signs, as they will be a big part of how your community perceives you. If you’re aiming to invest in the best real estate yard signs, focusing on quality materials and weather-resistant features is essential to ensure longevity and effectiveness.
Why Realtors Trust Easy Signs for All Their Signage Solutions
Realtors across the industry rely on Easy Signs for their signage needs, and it’s easy to see why.
Whether you need signs for an open house, a special buyer’s event or to show that a property has sold, our Signflute™ Signs deliver outstanding results.
They are not only budget-friendly but also ensure your name reaches clients and customers quickly and effectively.
Here are some reasons why our Signflute™ Yard Signs stand out:
- Bulk Discounts: Enjoy significant savings with our instant online calculator for bulk orders.
- Premium Material: Our signs are made from high-quality Signflute™ Corrugated Plastic, ensuring durability.
- Weather Resistant: UV and weather-resistant printing keeps your signs looking vibrant in any condition.
- Full-Color Printing: We use Latex digital print technology for stunning, full-color graphics.
- Custom Sizes and Shapes: Available in sizes from 6″ x 6″ to 36″ x 24″, with larger sizes made from multiple panels. We can also cut signs into various geometric shapes like circles, triangles, and hexagons.
- Rounded Corners: Our signs come with optional rounded corners for a polished look.
- Rust-Proof Grommets: Clear, rust-proof grommets will maintain the aesthetic appeal of your signs.
- Eco-Friendly: Fully recyclable, even with grommets, our signs are an environmentally responsible choice.
- Ground Spikes: We sell ground spikes separately to ensure your signs are securely displayed.
With all of these features, it’s no wonder realtors trust our skilled team at Easy Signs for all their signage solutions.
When you need yard signs real estate that set you apart from the rest, reach out to Easy Signs.
We know how to help make your name rise to the top.
