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From the moment you decide to run for office, there are a million decisions you will have to make as an election campaign candidate.
How do I find and recruit the best staff and volunteers to help with my campaign success?
How do I fundraise most effectively?
And…
What types of marketing and promotional tools are going to be best to help get my name and message out into the community?
Most seasoned candidates know that this last one is easy…
Custom political yard signs are still the way to go!
- Political signs provide continuous exposure and enhance name recognition.
- Signs build local support and foster grassroots mobilization.
- Effective placement in high-traffic areas maximizes visibility and impact.
- Integrating yard signs with online campaigns boosts overall campaign effectiveness.
- ― The Unmatched Visibility of Political Yard Signs
- ― The Value of Cost-Effective Marketing
- ― The Importance of Community Connection in Political Campaigns
- ― How Campaign Signs Can Collaborate with Digital Campaigns
- ― Easy Signs: Finding Power in Your Political Signage
Deciding to run for office is a big decision and not for the faint of heart.
Election campaigns take a ton of energy, innovation, and passion, not to mention carefully thought-out resources to help you cross the election day victory line.
Sometimes the best tools are the simplest.
And this is where the ever-popular custom political signs are going to come in.
The Unmatched Visibility of Political Yard Signs
Political yard signs act as mini-billboards, providing continuous exposure to a candidate’s name and message.
Unlike digital ads or TV commercials that usually appear briefly (and are often ignored!) yard signs remain in place 24/7, ensuring that anyone passing by will have no choice but to notice them.
This constant visibility helps reinforce the candidate’s presence in the minds of voters.
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High-Visibility Placements
To maximize the impact of political yard signs, strategic placement is crucial.
Here are some examples of high-visibility locations:
- High-Traffic Intersections: Placing signs at busy intersections ensures they are seen by a large number of drivers and pedestrians daily.
- Near Polling Stations: Signs near polling stations can remind voters of the candidate as they head to cast their ballots.
- Residential Lawns: Signs in residential areas, especially in neighborhoods with high voter turnout, can influence neighbors and create a sense of community support.
- Public Spaces: Where permitted, placing signs in parks, near community centers, and other public gathering spots can increase visibility.
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How Yard Signs Work for Name Recognition and Recall
Repetition is a key factor in building a candidate’s platform.
Seeing a candidate’s name and message over and over again helps embed it in voters’ memories. In today’s media-saturated environment, it’s important that this is done well without being overwhelming (or downright obnoxious.)
Let’s look at some ways you can strike a balance between “too much” and “not enough.”
- Consistent Messaging: Make sure that the message on your custom campaign signs is consistent with the rest of your campaign materials. This will reinforce your key points and make the message more memorable, without making your voters have to process more information than they can handle.
- Strategic Distribution: Spread signs across various high-visibility locations rather than clustering too many in one area. This approach maximizes exposure without creating voter fatigue.
- Frequency and Timing: Time your campaign sign placement so that they are out early enough to build recognition but don’t break any local laws. Most states allow for yard signs to be placed up to 90 days before the election, but require they be removed within a week after the actual election date.
By using the unmatched visibility of yard signs campaign and employing strategic placement, campaigns can effectively boost their candidate’s name recognition as well as voter recall, ultimately contributing to electoral success.
The Value of Cost-Effective Marketing
Despite the advancements in marketing and promotional techniques, political yard signs are still one of the most affordable and scalable marketing tools available for campaigns.
These corrugated plastic signs are relatively inexpensive to produce, especially when ordered in bulk.
Their affordability allows campaigns to distribute a large number of signs across various locations, increasing visibility without increasing their marketing budget.
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Cost-Effectiveness Compared to Digital and Media Advertising:
When compared to digital and media advertising, yard signs offer a cost-effective alternative.
Here’s a quick comparison:
Television Ads: Running a single local TV ad can cost several hundred dollars, and the ad only runs for a short period.
Digital Ads: While digital ads can be targeted, they often require ongoing investment to maintain visibility and reach.
Radio Ads: Similar to TV ads, radio spots can be costly and are limited to specific time slots.
In contrast, yard signs provide continuous exposure without recurring costs.
Once placed, they remain visible 24/7, offering ongoing promotions for a one-time expense.
Let’s Look at Some Tips for Creating Political Yard Sign Campaigns to Fit Different Budget Sizes:
- Plan and Budget: Determine how much of your campaign budget you can allocate to yard signs. This will help you decide on the quantity and quality of signs you can afford.
- Design with Simplicity in Mind: Use simple, bold designs with clear messaging. This not only keeps costs down but also ensures the signs are easy to read from a distance.
- Order in Bulk: Ordering in bulk can significantly reduce the cost per sign. Consider pooling resources with other local candidates to place a larger order and share the savings.
- Think Strategically: Focus on high-visibility locations to maximize impact. Prioritize busy intersections, residential lawns, and areas near polling stations.
- Reuse and Recycle: If possible, design signs that can be reused for future campaigns or repurposed for other events. This can further stretch your budget and reduce waste.
The Importance of Community Connection in Political Campaigns
For a grassroots campaign to be successful, the support of your community is going to be a big priority.
From volunteering for the cause to placing a vote on election day, the community in which you are running for office needs to be behind you.
Custom political yard signs can play a big role in this.
Yard signs foster community engagement: Seeing political signs in neighbors’ yards can create a sense of solidarity and shared purpose. It shows that people in the community are actively participating in the political process, which can inspire others to get involved as well.
Yard signs encourage the non-voters: Political signs can serve as a gentle nudge for those who might not typically vote. When non-voters see signs supporting a candidate, it can pique their interest and encourage them to learn more about the candidate and the issues at stake. This increased awareness can lead to higher voter turnout.
Yard signs can be used to reach underserved areas: In rural areas or communities with limited access to social media, political signs are an effective way to reach voters. These signs can be placed in high-traffic areas where they will be seen by many people, ensuring that the candidate’s message reaches a broader audience.
How Campaign Signs Can Collaborate with Digital Campaigns
While campaign signs have long been a staple in political promotions, the rise of social media and digital campaigns has added a new dimension to how candidates can engage with voters.
Combining these traditional and modern methods can significantly enhance a campaign’s reach and effectiveness.
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Driving Traffic to Social Media and Campaign Websites
Political signs can be powerful tools to direct potential voters to a candidate’s online presence.
Here’s how you can use your signs to help with your social media strategy as well:
- Incorporate QR Codes: Adding QR codes to campaign signs can provide a direct link to the candidate’s website and/or social media profiles. Voters can simply scan the code with their smartphones to access more information, sign up for newsletters, or follow the campaign updates and events on social media.
- Promote Hashtags and Handles: Including campaign hashtags and social media handles on signs will encourage your supporters to share their support online. This symbiotic relationship between your online campaign presence and your physical one can create an even bigger buzz and make sure you’re reaching an even larger audience.
- Provide a Call to Action: Use clear calls to action on signs, such as “Follow us on Twitter” or “Visit our website for more info.” This prompts viewers to take immediate action and engage with the campaign digitally.
- Encourage Photos: Having your supporters take photos with your signs and share them on social media will create even more excitement and give others an idea of who is voting for you and why.
Easy Signs: Finding Power in Your Political Signage
Easy Signs has been a trusted name in the election campaign signage industry for years, known for producing high-quality, persuasive, and cost-effective signs.
Here’s what makes Easy Signs stand out:
1. High-Quality Signs
At Easy Signs, all corrugated plastic signs are made from Signflute™, a wallet-friendly imported plastic that is designed to last between 12 to 15 months, depending on UV exposure. This ensures that your signs remain vibrant and intact throughout the entire campaign season.
2. Made in the USA
All signage products are proudly manufactured at Easy Signs’ plant in Allentown, PA. This commitment to local production not only supports American jobs but also ensures stringent quality control and faster turnaround times.
3. Fast Turnaround Times
Easy Signs is dedicated to meeting tight deadlines, promising a 24-hour production schedule for almost all projects, regardless of size. This reliability is crucial during the fast-paced election season.
When you choose Easy Signs for your election signage needs, you also get:
- Bulk Discounts: Significant savings are available through their instant online calculator.
- High-Quality Printing: Signs are printed on the best quality Signflute™ Corrugated Plastic material with UV and weather-resistant printing.
- Online Design Tool: An intuitive online design tool is available for those who need it, allowing for easy customization.
- Full-Color Printing: Utilizing Latex digital print technology, signs are printed in stunning full color.
- Custom Sizes and Shapes: Signs are available in sizes from 6″ x 6″ up to 36″ x 24″. You can also choose between single-sided or double-sided signs which can be cut into various geometric shapes, including circles, triangles, and hexagons.
- Rounded Corners: Available on all shapes by request, simply specify the radius of the curve needed.
- Rust-Proof Grommets: Clear, rust-proof grommets are used, ensuring they don’t detract from the sign’s appearance.
- Recyclable: All signs are completely recyclable, even with grommets.
- Ground Spikes: Spikes are sold separately on their ground spikes page.
When you need to elevate your grassroots election campaign, Easy Signs provides the quality, affordability, and reliability you can count on.
Reach out to Easy Signs today for elections signs and get started on making your campaign a success!
