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“If you build it, they will come.” – from the movie: Field of Dreams
Inspiration and engagement are critical elements in every successful company’s business plan.
No matter your product or your audience, creating an atmosphere that makes others curious about what you have to offer is the first step in building a strong, loyal customer base.
Effective company signage can play a significant role in making this happen.
- Effective company signage grabs attention, conveys your brand’s values and personality, and helps build a strong, loyal customer base.
- Signs that make a strong first impression, and clearly communicate key messages can guide customer behavior and create emotional connections.
- Finding a signage company that aligns with your vision and goals will go a long way in your overall satisfaction and long-term success.
- ― The Power of Persuasive Building Signs
- ― The Making of a Message: How to Create Business Signs that Inspire
- ― Inspiration is Easy with Easy Signs
Well-designed signs will not only grab people’s attention, but they can also convey your brand’s values and personality.
With the right type of custom signs, you will invite customers to learn more about you and want to engage with you and your products.
The Power of Persuasive Building Signs
Building signs hold immense power in shaping the public’s perception about your company and the products that you produce.
Persuasive building signs are not just about aesthetics. They are strategic tools that help to communicate your brand’s message, attract customers, and influence decisions.
Here are some ways to create business signs that positively persuade your target audience:
Think about that first impression.
Your building sign is often the first point of contact between your business and potential customers. A well-designed, professional sign sets the tone for what customers can expect inside.
Whether you’re designing real estate signs, construction signs, or high-end boutique signs, you want to make sure your signage conveys a sense of credibility and quality, making a positive first impression that encourages people to trust your brand and your work.
Focus your signage on identifying your brand.
Persuasive building signs reinforce your brand identity by consistently using your logo, colors, and fonts. This visual consistency helps build brand recognition and trust.
When customers see a sign that aligns with your overall branding, they are more likely to remember and return to your business.
Make sure the attention you get is the attention you want.
In a busy commercial area, your sign needs to not just stand out to attract attention, but attract positive attention.
Signs that look worn or neglected are not going to leave a passerby with a good feeling about your company or your products. Make sure you are using marketing materials that are durable, weather-resistant, and are made with longevity in mind.
Make sure your message is straightforward and clear.
A persuasive sign effectively communicates key messages about your business without adding a lot of unnecessary verbiage or fluff.
Whether it’s your business name, tagline, special promotions, or contact information, the message you share on your business signs should be clear and concise. This information helps customers make quick decisions, like whether or not they want to visit your store, buy your product, or take advantage of a promotion.
Use your signage to guide behaviors.
Signs can guide customer behavior by directing them to specific areas of your business, such as entrances, exits, and special sections.
Persuasive wayfinding signs enhance the customer experience by making navigation easier and more intuitive. This leads to increased customer trust and satisfaction, as well as a higher likelihood of repeat visits.
Create an emotional connection.
Persuasive building signs can evoke emotions and create a deeper connection with your audience.
Using imagery, slogans, and designs that resonate with your target market can foster a sense of loyalty and attachment. Customers who feel emotionally connected to your brand are more likely to become repeat buyers and advocates for your business.
Make yourself different from your competitors.
In a crowded marketplace, being different and standing out is a key component of long-term loyalty and success.
Persuasive signs help set your business apart from competitors by highlighting what makes you unique — and better — than the rest. Whether it’s your exceptional service, high-quality products, or unique selling points, your sign should reflect the aspects that distinguish your business from others.
Use your sign’s placement to your advantage.
The placement of your sign can significantly impact its effectiveness.
Positioning your sign in high-traffic areas where it can be easily seen by pedestrians and drivers increases its impact and its reach.
Not only that, but using your signs to promote safety — like at a construction site or during a company remodel — will gain the trust of those who pass by.
The power of persuasion is a key component of a good marketing strategy and thoughtfully created signage can go a long way in helping you reach your marketing goals.
No matter what your business, product, or industry, spend some time thinking through the ways that your business signs can do more than just inform your audience.
Make sure they are working to entice and encourage behaviors as well.
The Making of a Message: How to Create Business Signs that Inspire
Creating a business sign that is not only attractive, but also inspires action from passersby involves a blend of strategic design, clear messaging, and an understanding of your audience.
Here’s how to craft signs that not only catch the eye, but also prompt specific actions that you are hoping your audience will engage in.
Use Bold and Vibrant Colors
Colors play a crucial role in catching attention. Use bold, vibrant colors that stand out, but also align with your brand’s identity. High-contrast color combinations can make your sign more legible and visually striking. For instance, using bright yellow against a dark background can grab attention from afar.
Select Readable Fonts
Your choice of font can make a significant difference. Select bold, clear fonts that are easy to read from a distance. Avoid overly decorative fonts that might be hard to decipher. The goal is to ensure that your message is instantly readable and understandable, without needing lots of additional details to get your message across.
Incorporate Striking Graphics
Graphics and images can enhance the visual appeal of your sign and convey your message quickly. Use high-quality images that are relevant to your message. For example, a bakery sign might include a picture of freshly baked bread or pastries. The graphics should complement the text, not overshadow it.
Use QR Codes
Incorporate QR codes into your signage to provide an interactive element. A well-placed QR code can allow customers to quickly access your website, view a menu, get directions, or take advantage of special offers. Ensure the QR code is large enough to scan easily and placed in a location where it can be accessed without obstruction.
Include a Call-to-Action
Encourage passersby to take a specific action by including a clear call-to-action. Phrases like “Visit Us Today,” “Call Now,” “Stop In for a Free Sample,” or “Scan Here for a Discount” can motivate people to engage with your business. The call-to-action should be prominent and easy to read.
Inspiration is Easy with Easy Signs
You’ve made the product, opened the storefront, or finally started that real estate business you always wanted to own.
Now, you just need your target audience to engage with what you’ve worked so hard to create.
This is where Easy Signs comes in.
Easy Signs is an online signage company that understands the power of a good business sign. From construction signage to high-end monument signs, our skilled design team can help you create exactly the type of custom sign that will work best for your business.
At Easy Signs, our goal is to ensure every sign we create aligns perfectly with each customer’s own design and brand identity.
We also take pride in our quick turnaround times, guaranteeing that new customers can have their custom signs printed within just one business day – the fastest in the industry!
If you want signage that truly reflects your business branding and desired image, Easy Signs is the ideal choice.
From vinyl banners to aluminum signs, Easy Signs has a product that will inspire you.
Reach out today to get started!
