Front Yard Signs for the Win! How to Use Custom Yard Signs to Win This Election Season

• Yard signs boost your campaign’s presence in high-traffic and local areas.
• Cost-Effective: They offer affordable, long-lasting advertising.
• Voter Engagement: Custom signs enhance name recognition and encourage community support.

• ― Yard Signs Are Excellent for Increased Visibility
• ― Effective Placement, Positive Results: Where to Place Political Yard Signs for Optimal Impact
• ― Are You Ready to Win? How to Create an Effective Campaign Yard Sign
• ― It’s Your Season to Win! Let Easy Signs Get You There

Strategic Placement:

Yard signs can be placed in a variety of places, from high-traffic areas such as busy intersections, to front yards and community neighborhoods.

This strategic placement ensures that your signs are seen by a large number of people every day, which increases the chances of your candidate’s name being recognized and remembered on election day.

24/7 Exposure: Unlike other forms of advertising that have limited time slots, yard signs will work for your campaign around the clock.

Custom lawn signs are visible day and night, providing continuous exposure to every passerby. This constant presence helps reinforce your candidate’s name and message in the minds of voters.

Local Reach: A custom lawn sign is particularly effective in reaching local communities. When residents see political yard signs in their neighbors’ yards, it creates a sense of local support and trust, unifying people together and encouraging action and accountability.

This grassroots visibility can be crucial in swaying undecided voters and building a strong local presence.

Cost-Effective Advertising: Yard signs are a budget-friendly option that’s hard to beat.

Compared to other advertising methods, such as large television campaigns and social media marketing, high-quality customizable yard signs can be made for such a low cost that they can be printed in bulk and widely distributed, like custom real estate yard signs for example.

This level of affordability means you can cover more ground and reach more people without a significant financial investment.

Customizable Designs: With custom yard signs, you can create eye-catching designs that really help your candidate stand out.

Bright colors, bold fonts, and clear messaging make your signs hard to miss. A well-designed yard sign can capture attention and leave a lasting impression on potential voters for weeks leading up to election day.

Versatility: Yard signs are versatile and can be used in various locations.

Whether it’s residential front yards, commercial properties, roadways, or public spaces, these corrugated plastic signs can be easily placed and moved as needed.

This flexibility allows you to adapt your strategy as election season progresses and place your yard signs in areas where you may need more visibility.

Community Engagement: Because of their low cost, durability, and versatility, it’s easy to distribute campaign yard signs to a large number of supporters.

We all know there is power in numbers. The more yard signs that are seen for your candidate, the higher the chance that people will rally and get excited to show their support as well. This is similar to how realtor yard signs are used to build trust and credibility within communities, showcasing a strong presence that can influence others.

It shows that your candidate has grassroots support, which can be very persuasive to other voters. This community engagement can amplify your campaign’s visibility and credibility.

• High-Traffic Intersections: Placing yard signs at busy intersections ensures they are seen by a large number of drivers and pedestrians daily. These locations maximize exposure and increase the likelihood that your candidate’s name and message will be remembered.
• Community Centers and Public Spaces: Areas such as parks, libraries, and community centers are frequented by many people. Placing signs in these locations can help you reach a diverse audience and create a sense of community involvement in your campaign.
• Supporters’ Front Yards: Encouraging your supporters to display yard signs in their front yards is a powerful way to show grassroots support. When neighbors see signs in their community, it builds trust and credibility for your candidate. It also creates a visual reminder of the upcoming election.
• Near Polling Stations: Positioning yard signs near polling stations can be highly effective, especially as election day approaches. This placement serves as a last-minute reminder for voters and can influence their decision as they head to cast their ballots.
• Commercial Areas: Placing signs near popular local businesses and shopping centers can help you reach a broad audience. These areas often have high foot traffic, making them ideal for increasing visibility and name recognition.
• School Zones: Schools are central hubs in many communities. Placing signs near schools can help you reach parents, teachers, and students who are active in the community. Just be sure to follow any local regulations regarding sign placement near educational institutions.
• Major Roadways and Highways: Signs placed along major roadways and highways can capture the attention of commuters. These locations offer high visibility, but it’s important to ensure that signs are placed safely and in compliance with local laws.
• Event Venues: If there are local events, fairs, or festivals, placing yard signs near the entrances and exits can be very effective. These events draw large crowds, providing an excellent opportunity to increase your campaign’s visibility.
• Residential Neighborhoods: Distributing yard signs throughout residential neighborhoods can create a widespread presence. This approach helps to saturate the area with your candidate’s message, making it more likely to be seen and remembered by voters.

• Step 1: Plan and Budget

  Do some homework. Determine the portion of your campaign budget that you can allocate to yard signs. This will help you decide the number and quality of signs you can afford to produce.

  Additionally, ensure you review local laws and regulations concerning the placement of political signs.

  Some areas have specific restrictions on the size, location, and duration that signs can be displayed. Many polling places also have rules regarding the distance and placement of campaign materials.

  

• Step 2: Create and Design

  During a highly competitive election season, the design of your yard signs is going to be crucial. The roadside and front lawns are crowded with signs, each trying to pull potential voters’ attention away from each other.

  This is why your yard sign design must shine.

  • Stick with Simple, Clear Messaging: Ensure the message is straightforward to read from a distance. You should include the candidate’s name, the office they are running for, and a slogan if space allows.
  • Use Bold, but Legible Fonts: Use large, bold fonts that are easy to read. Stick to no more than two different fonts to maintain a clean look.
  • High-Contrast Colors Make a Message Stand Out: Choose colors that contrast well to ensure readability. Common combinations include light text on a dark background or dark text on a light background.

  

  • Only Include Key Information: You want to make sure your signs get the point across, without being overwhelming, or hard to read.
    
    Make sure your signs include a candidate’s name, the position they’re running for, and a campaign website or social media handle if space allows. If your signs are funded by a committee or organization, disclose this information clearly at the bottom.
  • Make Sure It’s Visible: While simplicity is key, your campaign signs should also be visually appealing. Some political candidates may choose to use an image or graphic to help with this.
    
    Before placing your final order, test the visibility and impact of your sign. You may even want to print a sample version and place it at a distance to see how it looks. This helps ensure the text is readable and any pictures or graphics are easy to see from farther away.

• Step 3: Choose Your Materials

  Most states allow for political signs to be displayed months in advance of the election (though you’ll want to check with your state to know the exact timeline.)

  Since your election signs will primarily be used outdoors, it’s important to research their materials and construction. This ensures they can withstand various weather conditions and require minimal maintenance.

  Think about:

  • Durability: Yard signs should be able to withstand various weather conditions. Corrugated plastic is the perfect material for outdoor use, but this same material is fine for indoor signage as well. Corrugated plastic is not just durable, but lightweight as well, making it easy to transport and display.
  • Size and Shape: Standard yard signs are typically 24” x 18”, but they can come in various sizes and shapes.
    Larger signs are good for busy street corners, while smaller signs are best for residential placement.
    Single-sided yard signs may be more cost-effective but you may want to consider double-sided printing in areas where foot or vehicle traffic is coming from both directions.
    Ensure that your sign is large enough to be seen, but not so large that it becomes unwieldy.

  

  • Printing Quality: Choose a reputable printing service that can produce high-quality signs at an affordable price. Blurry text or images can reduce the effectiveness of your signs and will make your candidate, and campaign, seem unprofessional.

• Step 4: Pick Your Place

  During a highly competitive election season, the design of your yard signs is going to be crucial. The roadside and front lawns are crowded with signs, each trying to pull potential voters’ attention away from each other.

  This is why your yard sign design must shine.

  While yard signs are not the only promotional material your campaign will most likely use, they can be one of the most effective, particularly when they are placed in highly visible and community-centered locations.

  From high-traffic roadways to neighborhood lawns, political signs are a surefire way to get a candidate’s name into the community and inspire others to get on the bandwagon.

  Just remember: Too many signs in one area can overwhelm viewers and reduce the impact of each sign.

  Spread them out strategically throughout your community.

  

  You also want to make sure you always get permission from property owners before placing signs on private property.

  For public spaces, ensure that you comply with local regulations.

• Step 5: Maintain and Monitor

  While the design and durability of your yard signs will be important, so will the attention you give them after they’ve been purchased and placed.

  Check your yard signs periodically to ensure they’re still in good condition and visible to passersby. Replace any that are damaged or have fallen down.

  It’s also important to make sure that you remove all political signage after the election.

  You should have a system for keeping track of where your campaign’s signs were placed to make sure there are no strays.

  

  In fact, many states have regulations regarding the amount of time signs can remain out after election day. Make sure you check with your local or state election boards to ensure you have the most up-to-date yard sign regulations before this election season begins.