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Choosing the right signage for your business can be a crucial step in your overall communication and marketing campaign.
From attracting attention and establishing your brand, to helping inform people and providing direction, different types of signage can be the perfect solution for a whole host of needs.
But not all signs are created equal, and knowing which ones work best where is an important part of choosing the ideal signs for your business.
- Custom signs are a great addition to any business, but knowing the different types will help you determine which ones you need.
- Make sure to research the various materials for both indoor and outdoor signs before you invest.
- Choose a reputable signage company that can help answer any remaining questions you have and create the best sign design for your business.
- ― Indoor Versus Outdoor: Understanding the Differences
- ― Which to Choose? How to Make the Right Sign Choice for Your Business
- ― Choose Easy Signs for All Indoor AND Outdoor Custom Sign Needs!
The creative world of sign design allows for a myriad of options when it comes to advertising, informing, influencing, and promoting.
From sleek indoor signs that guide customers through a store to bold outdoor signs that capture attention from afar, the possibilities are virtually endless.
Custom signs can be tailored to reflect your brand’s unique identity and message, making a powerful impact on your audience and driving business success.
Indoor Versus Outdoor: Understanding the Differences
Custom signage is one of the most creative and cost-effective ways to advertise a business, promote a person, or recognize a special event.
That said, it’s important to identify whether or not your signs will be used indoors or outdoors before you begin the designing and ordering process.
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Indoor Signs
Indoor signs are often exposed to less wear and tear compared to outdoor signs. This allows them to be made from more delicate materials like fabric, foam board, or paper, which are not suitable for the harsh environmental conditions outdoor signs face.
These materials open up a plethora of design possibilities, enabling intricate and detailed artwork that can be custom-tailored to match the interior decor and overall branding of your business.
Here are some excellent ways that custom indoor signs can be used for a business or promotion:
- Directional Signs: Custom directional signs are essential for guiding customers to different sections of your business.
Whether it’s a retail store or a large office building, clear and well-designed directional signs help ensure a smooth flow of foot traffic and enhance the customer experience. - Informational/Identification Signs: Custom signs can be a great way to provide essential information or identify specific areas within your space, such as restrooms, emergency exits, or different sections of a store.
- Menu Boards: In cafes and restaurants, menu boards are crucial for displaying food and drink options clearly.
These signs ensure that customers can easily see and choose their orders, enhancing the dining experience.
- Sale Signs: Highlighting current promotions and sales events is vital for attracting customer attention and boosting sales. Custom sale signs can be easily changed out or updated to reflect new promotions.
- Logo Signs: Reinforcing brand identity at reception areas, lobbies, or other high-traffic areas is key to creating a strong and memorable impression.
Custom logo signs made from durable materials like aluminum or acrylic can be placed on interior office walls to create a cohesive branding aesthetic for all to enjoy and admire. - Motivational Signs: Boosting employee morale with inspirational quotes can improve the overall work environment. Consider adding signage with uplifting quotes to common wall spaces to inspire and motivate your team.
- Directional Signs: Custom directional signs are essential for guiding customers to different sections of your business.
By integrating these various types of custom indoor signs, businesses can create a cohesive and engaging environment that attracts and retains customers while also enhancing brand identity and employee satisfaction.
Whether you’re looking to guide, inform, promote, or inspire, custom indoor signage offers a versatile and effective solution.
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Outdoor Signs
Outdoor signs are designed to withstand the elements, which means they need to be made from materials that can handle the wear and tear of rain, sunlight, wind, and even snow.
Metal signs, for example, are highly durable and resistant to rust and corrosion. Corrugated plastic signs are also popular for outdoor use due to their lightweight nature and resistance to weather-related wear.
Here are some ways to think about using custom outdoor signs for your business or next event:
- Storefront Signs: These signs are crucial for drawing attention to your business from the street, making it easy for potential customers to spot you as they pass by.
A well-designed storefront sign can create a memorable first impression and enhance your brand’s visibility. Consider using bold colors, clear fonts, and your logo to make your storefront stand out. - Political Signs: During election seasons, custom political signs can help promote candidates and issues effectively.
These signs can be placed in high-traffic areas to reach a wider audience and create awareness about the election. - Real Estate Signs: Advertising properties for sale or lease with custom real estate signs is an excellent way to attract potential buyers or renters.
These signs should include essential information such as contact details, property features, and an inviting call to action.
- Special Event Banners: Announce events and promotions with eye-catching special event banners. Whether you’re hosting a grand opening, seasonal sale, or community event, custom banners can grab the attention of passersby and encourage participation.
- Construction Site Signs: Provide project information and safety warnings with custom construction site signs. These signs should be highly visible and durable to withstand the outdoor environment.
- Directional Signs: Guide customers to parking areas or entrances with clear and effective directional signs. These signs are essential for ensuring smooth traffic flow and a positive customer experience. Use arrows, symbols, and concise text to make navigation easy and intuitive.
- Advertising Signs: Promote products or services to a broader audience with custom advertising signs.
Place these signs in strategic locations where they can catch the eye of potential customers.
- Storefront Signs: These signs are crucial for drawing attention to your business from the street, making it easy for potential customers to spot you as they pass by.
By utilizing these different types of custom outdoor signs like custom yard signs for business, you can effectively communicate your message, attract more customers, and enhance your overall brand presence.
Which to Choose? How to Make the Right Sign Choice for Your Business
Once you’ve determined where you will need to put your outdoor or indoor sign, the next thing you need to decide is what type of sign you want to buy.
Here are some popular types of signs and how each is best used:
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Indoor Signs
Retractable Banners: Rectangular banners are great for indoor events like trade shows or presentations. They are easy to set up and take down, making them perfect for businesses that frequently participate in different events.
Step and Repeat Signs: Commonly used for photo backdrops at events, these signs feature a repeating logo or design. They are ideal for branding and creating a professional look for media coverage and event photos.
Tension Fabric Displays: Perfect for creating a sleek, modern look at trade shows and exhibitions, these displays use a frame and a stretchable fabric cover that can display high-quality graphics. They are lightweight, easy to transport, and set up.
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Outdoor Use:
Feather Flags: Flags are great for grabbing attention from a distance and are often used for outdoor events, sales, or promotions. Their tall, vibrant designs make them hard to miss and ideal for attracting foot and vehicle traffic.
Teardrop Flags: These flags have a unique design that helps them stand out even more. Their curved shape catches the wind in a way that keeps them taut and readable at all times.
Yard Signs: Made from corrugated plastic, yard signs are perfect for political campaigns, real estate listings, or any temporary outdoor advertising. They are lightweight, durable, and easy to install, making them a popular choice for short-term use.
Aluminum Signs: Known for their durability, aluminum signs are perfect for long-term outdoor use. They resist rust and corrosion, making them suitable for storefronts, parking signs, and directional signage. Their sturdy build ensures they can withstand various weather conditions.
Vinyl Banners: Banners are robust and weather-resistant, making them ideal for outdoor advertising. Use them to announce grand openings, special promotions, or events. Vinyl banners are also very versatile, and can be easily transported and reused.
Choose Easy Signs for All Indoor AND Outdoor Custom Sign Needs!
Whether you are choosing them for indoor or outdoor use, custom signs business can have a significant impact on a company’s success.
At Easy Signs, we understand the necessity for small businesses to access high-quality products at affordable prices.
From our smallest yard signs to our largest banners, we know how to focus on creating signage that not only grabs attention but can also be utilized in multiple locations and situations.
Our dedication to durable materials and punctual delivery distinguishes us from others in the industry. Not only that but all our products are proudly made in the USA and feature a 24-hour production time.
Are you ready to find out how custom signage can be made to work for you?
Contact Easy Signs today to explore our range of solutions for all your indoor and outdoor signage needs. We have the signs you need…indoors and out!
