$14
delivery on most products**
Design online with FREE templates
24hr production*
Cafés have become the cornerstone of many communities, providing people with everything from a fast cup of coffee to evening entertainment and places to gather and connect.
And café owners worldwide recognize how important it is to let each passerby know what their establishment has to offer.
One of the best ways to do this is with an A-Frame sign.
- A-Frame signs are effective for attracting foot traffic due to their visibility and versatility.
- Define your brand identity with colors, themes, and messaging that resonate with your target demographics.
- Keep messages short and impactful and include calls to action to engage passersby and encourage immediate action.
- ― Why A-Frame Signs Work
- ― A-Frame Sidewalk Signs for the Win! Understand Your Café’s Brand and Customer Before You Begin
- ― Why A-Frame Signs Stand Out
- ― A-Frame Signs: Durable and Dependable for Your Cafe Needs
- ― Easy Signs: Your Cafe Sign Solution
Curb Appeal: Designing Custom A-Frame Signs for Your Corner Café
A-Frame signs are a versatile and cost-effective way to make a significant difference in drawing customers to your café.
Let’s look at why A-Frame signs work so well for cafés and how to design them to reflect your brand, attract your customers, and bring more clarity to everything your café has to offer.
Why A-Frame Signs Work
A-Frame signs (also known as sandwich board signs) are a staple for businesses like cafés, boutique stores, and small restaurants located on busy city streets. Their design is simple yet highly effective.
Here are a few reasons why they work so well:
A-Frame Signs Allow for Increased Visibility:
A-frame signs are strategically designed to be at eye level, making them highly noticeable.
Whether someone is walking down the street or driving by, A-Frames are great at catching a person’s eye, prompting them to take a closer look. This increased visibility is crucial for attracting foot traffic, especially in busy urban areas where competition for attention is high.
A-Frame Signs Are Versatile:
One of the standout features of A-Frame signs is how easy it is to use them in a variety of settings.
Whether it be indoor or outdoor use, A-Frame signs can easily be moved and adjusted, allowing you to experiment with different locations and angles. If one spot isn’t generating the desired attention, you can quickly reposition the sign to a more effective location.
This flexibility is invaluable for finding the optimal placement that maximizes visibility and engagement.
A-Frame Signs are Cost-Effective:
Compared to other forms of advertising, such as digital ads, billboards, or print media, A-Frame signs are relatively inexpensive.
The initial investment is low, and there are no recurring costs, making them a budget-friendly option for small businesses.
Despite their low cost, A-Frame signs offer a high return on investment.
By continuously attracting new customers and increasing foot traffic, these signs can significantly boost your sales and revenue.
A-Frame Sidewalk Signs for the Win! Understand Your Café’s Brand and Customer Before You Begin
Before you start designing your A-Frame sign, it’s crucial to understand your café’s brand and your target customers.
Let’s look at how you can do this.
#1: Define Your Brand Identity:
Choose colors that reflect your café’s personality. For example, a cozy, rustic café might use warm, earthy tones, while a modern, chic café might opt for sleek, minimalist colors.
Your sign should also convey the essence of your brand. Whether it’s playful and fun or sophisticated and elegant, make sure your messaging aligns with your overall brand identity.
#2: Know Your Customers:
Identify who your customers are. Are they young professionals, families, or tourists? Understanding your audience will help you tailor your sign’s design and messaging to their preferences.
Consider what appeals to your customers. Do they respond well to humor, or do they prefer straightforward information? Use this insight to craft messages that resonate with them.
Why A-Frame Signs Stand Out
A-Frame signs are a great form of advertisement for many reasons. Not only are they eye-catching and easy to move and store, but they also have a way of grabbing attention in a subtle yet surprisingly effective way.
In order to make sure your A-Frame sign is working to its utmost potential, think about the following aspects when designing it:
- Eye-Catching Colors Can Make All the Difference: Choose colors that not only align with your brand but also stand out in a busy street environment. Bright, contrasting colors can grab attention and make your sign more noticeable.
- Find the Fonts that Align with Your Style: Select fonts that are both readable, stylish, and fit the theme of your cafe. Avoid overly decorative fonts that might be hard to read from a distance. Instead, opt for clean, bold fonts that convey your message in a clear and concise way.
- Use Images and Graphics that Are Appealing and Fun: High-quality images and graphics can make your sign more attractive. Use visuals that are relevant to your café, such as pictures of your best-selling items or graphics that reflect your brand’s theme.
- Craft Compelling Messages: The messages on your A-Frame sign should be concise and impactful. Long-winded text can be overwhelming and hard to read quickly. Aim for short, catchy phrases that convey your message effectively.
A-Frame Signs: Durable and Dependable for Your Cafe Needs
The signage you invest in needs to not only be aesthetically appealing, but durable as well.
A-Frame signs are often used outdoors in order to promote a café’s menu, announce upcoming events, and direct customers inside. This means that these A-Frames need to be made of materials that can withstand different types of weather and continue to look good throughout the year. If you’re looking for more options to elevate your brand’s visibility, consider incorporating custom banners and signs to complement your A-Frame signage. Additionally, custom office signs can provide a professional touch to your indoor spaces, ensuring your branding is consistent both inside and outside your café.
A few options for longevity and durability are:
- Metal: Opt for metals like aluminum, which are rust-resistant and can endure harsh weather conditions. Aluminum is lightweight yet sturdy, making it easy to move and position.
- Plastic: High-density polyethylene (HDPE) and other durable plastics are excellent choices. They resist water, UV rays, and temperature changes, ensuring longevity.
Remember: Even the best-designed signs will detract from your café’s image if they begin to look worn out or neglected. Make sure to consult with your signage company about what materials are going to be best for your signs, given your location and the placement of the signs.
Easy Signs: Your Cafe Sign Solution
A-Frame signs are a powerful tool for attracting customers to cafés, coffee shops, boutiques, and other types of retail stores.
Easy Signs is an industry leader in sign design and can help you create signs that align with your business and bring foot traffic into your café or store.
Whether you need replacement signs or are starting from scratch, let Easy Signs help you design your next A-Frame sign.
Easy Signs is the exclusive distributor of the official Endurosign® A-Frame. Here is what makes these signs stand out above the rest:
- Made with high-quality materials and a heavy-duty white plastic frame.
- Manufactured in the United States.
- All standard frames have a 5-year warranty.
- Full-color digital print and lamination on both sides for a professional, long-lasting look.
- Replacement stickers are available for existing frames.
- Lightweight and easy to carry.
- Folds up into its own carry case for easy transport and storage.
- Made from recyclable plastic.
Are you ready to create your own design on a new A-Frame sign? Then reach out to Easy Signs today to get started!
