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Corporate signage is more than just a marker identifying your business location.
The signs you design make a statement to your clients, your customers, your shareholders, and your employees. Good business building signs will encapsulate the essence of your business and let others know who you are, what you do, and why it matters.
- Custom Corporate Signage is a key factor in a strong marketing plan.
- By focusing on the three Ps—Prioritize, Protect, and Placement—your custom building signs will contribute to the overall success and growth of your business.
- Choose your signage company carefully and make sure they can deliver the type of business signs that align with your brand.
- ― Prioritize: Why Branding is a Top Priority in Sign Design
- ― Protect: How to Create Durable and Long-Lasting Signs
- ― Placement: Put Your Signs Where They Can Shine
- ― Powerful and Impactful: Choose Easy Signs for Your Custom Signage Needs
No matter your company or your product, signage serves as a vital component in your overall branding strategy. It can be a powerful first impression as well as a long-lasting one.
Achieving this type of signage is straightforward when you focus on these three Ps — Prioritize, Protect, and Placement — when designing and displaying your signs.
Prioritize: Why Branding is a Top Priority in Sign Design
Aligning your signage with your brand identity is a top priority for creating an impactful and cohesive visual presence.
Studies on brand recognition have shown that it only takes someone .05 seconds to form a first impression.
This means that the signage you create to communicate to your target audiences has to be designed in a way that instantly conveys your brand’s values, aesthetics, and professionalism.
Let’s look at some tried-and-true ways to do this, as well as some that are more specific to your branding needs:
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Be Consistent with Your Color Choice
Consistent use of your brand’s color palette across all signage helps reinforce brand recognition and creates a unified visual identity.
Colors evoke emotions and perceptions, so using them consistently can help communicate the essence of your brand.
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Use Fonts that Align with Your Vision
Choosing fonts that align with your brand’s vision is crucial for readability and conveying your brand’s personality.
Select fonts that are legible from a distance and reflect your brand’s style—for instance, modern and sleek for a tech company, or classic and elegant for a luxury brand. Consistent use of these fonts across all your signage will help reinforce your brand image and ensure professionalism.
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Make Your Message Clear
Clear and concise messaging is vital for effective signage. Keep your message simple and focused, avoiding clutter and unnecessary information.
Use straightforward language that gets to the point, ensuring that your audience can quickly understand the key points. Highlight the most important information, such as store hours or promotions, to ensure it stands out.
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Place Logos Where They Are Easy to See
Your logo should be prominently placed where it is easily visible, whether on storefronts, inside your business, or on promotional materials.
High visibility ensures that your logo is one of the first things people notice. Ensure your logo is scaled appropriately to be seen from various distances and consistently positioned to reinforce brand recognition.
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Give Your Audience a Call-to-Action
A strong call-to-action encourages your audience to take the next step, such as visiting your store or signing up for a newsletter.
Make your call-to-action clear and concise and place it in a prominent position on your signage. Use compelling language to motivate your audience to act, ensuring that the action you want them to take is obvious and straightforward.
By ensuring that your signage incorporates key elements of your brand identity you can create a memorable and recognizable visual that resonates with anyone who sees it.
This consistency not only helps in making a strong first impression, but also reinforces your brand every time someone sees your sign.
Protect: How to Create Durable and Long-Lasting Signs
High-quality materials are essential for creating signage that is durable, professional, and reflective of your company’s image.
Signage that looks worn or outdated can negatively impact perceptions of your business.
Here are some top things to consider when deciding what type of signage you need for your business:
Will the signs be indoors or outdoors? Outdoor signs need to withstand weather conditions and remain visible in various lighting. Materials like aluminum, vinyl, and corrugated plastics are weather-resistant and ideal for durability.
Indoor signs, on the other hand, can be more delicate and use materials like fabric or acrylic to enhance the interior design and ambiance.
What type of materials align best with your brand vision? The materials you choose should reflect your brand’s personality and values.
For example, a luxury brand might opt for polished metals and glass for an elegant look, while an eco-friendly brand might use reclaimed wood or sustainable materials to emphasize its commitment to the environment.
What is your budget for signage? High-quality, durable materials might come at a higher cost, but can be more cost-effective in the long run due to their longevity. Balancing quality and budget is crucial to ensure you get the best value for your investment.
How will you maintain and update the signs? Regular maintenance is essential to keep your signage looking fresh and professional. Plan for periodic updates to ensure your signs remain relevant and aligned with your current branding and marketing strategies.
Placement: Put Your Signs Where They Can Shine
The placement of your signage can be just as important as its design and material. Strategically positioning your signs ensures maximum visibility and impact.
Think about where your signs will be most visible to your target audience.
This might include places like:
Entrances and Exits:
Position signs near doorways of your storefront or office building to ensure everyone entering or leaving your business sees them. This is especially effective for promotional signage or important announcements.
High-Traffic Areas:
Place signs in areas where a lot of foot traffic occurs, such as near elevators, lobbies, or reception areas. This maximizes the number of people who see your message.
Roadside Locations:
For outdoor signs, positioning them along busy roads or highways can attract drivers’ attention and draw them to your business.
Windows and Storefronts:
Utilize windows and the exterior of your building for additional signage that can attract passersby and entice them to enter.
Overhead:
Hanging signs from the ceiling or placing them at eye level ensures they are easily seen by people moving through your space. This is particularly useful for directional signage.
Near Points of Sale:
Place signs near cash registers or checkout areas to highlight promotions, new products, or special offers. This can influence last-minute purchasing decisions.
Parking Lots:
Use directional signs in parking lots to guide customers to your entrance and make it easier for them to find your business.
Events and Trade Shows:
Wayfinding signage is often needed at events where large numbers of attendees are present. These signs help guide participants to various locations such as registration desks, conference rooms, restrooms, and exhibit halls.
A custom building sign is not going to have the impact you hoped for if it isn’t placed in a spot that’s easy to see and accessible to your target audience.
Make sure that the placement of your interior and exterior signage is as much of a priority as the design of the sign.
Powerful and Impactful: Choose Easy Signs for Your Custom Signage Needs
Investing in well-designed and well-placed signage is an essential step in building and maintaining a strong corporate brand.
Your signage is not just a marker of your business location, but a vital tool in telling your brand’s story.
And Easy Signs is the signage company that can help you do that.
From custom wayfinding signs to unique monument signs — and everything in between — our team knows how to create custom solutions for every type of signage need.
When your business calls for signage that can make a big impact, reach out to us at Easy Signs. We can help you create the signs that have the power to impact the way you want them to.
