Automatic Appeal! Drive Your Car Sales with These 5 Custom Commercial Signs for Business

1. Dealership/Monument Signs

First impressions matter and this means the sign in front of your business location is often the first thing potential customers see.

An attractive and professional custom business sign in the front of your car lot can do a lot to establish your brand and give your potential customers a sense of trust and reliability in your dealership.

Here are some tips for creating impactful business signage for the front of your lot:

• Use Bold and Clear Fonts: Use large, easy-to-read fonts that can be seen from a distance. This ensures that your custom logo and dealership’s name are easily visible to passersby.
• Use Bright Colors: Incorporate your brand colors and use contrasting hues to make your sign stand out. Bright colors are more likely to catch the eye and attract attention.
• Consider Illumination: Adding some lighting to your dealership’s commercial building can ensure it remains visible even after dark. Illuminated LED signs can help to draw in customers during evening hours and create a welcoming atmosphere.
• Aways Invest in High-Quality Materials: Invest in durable materials that can withstand the elements. Weather-resistant materials such as aluminum, acrylic, and vinyl are ideal for outdoor signage.

By creating a bold and inviting dealership sign, you can make a strong first impression and draw more foot traffic to your car lot.

2. Promotional Banners

Promotional banners and flags are versatile and cost-effective tools for advertising any special offers your dealership may have going on, whether it’s a new vehicle rebate that just rolled out, an exciting sales event, or a new arrival.

Promotional banners make for great indoor and outdoor signs, as they are hard to miss and easy to set up.

These signs can be strategically placed around your lot to maximize visibility and attract potential buyers. Here’s how to make the most of promotional banners and flags:

Here are some tips for creating impactful business signage for the front of your lot:

• Use Eye-Catching Graphics: Use vibrant images and bold text to grab attention. Incorporate pictures of featured cars, special deals, and promotional messages.
• Be Concise in Your Messaging: Keep your messages short and to the point. Phrases like “Huge Sale!”, “Limited Time Offer!”, and “New Arrivals!” can create a sense of urgency and encourage customers to take action.
• Aim for Strategic Placement: Place banners and flags in high-traffic areas such as entrances, exits, and along the perimeter of your lot. This ensures maximum exposure to both drive-by and walk-in traffic.
• Don’t Skimp on Durability: Choose weather-resistant materials and sturdy mounting options to ensure your banners and flags remain in good condition throughout their display period.

Promotional banners are excellent for creating buzz and drawing attention to specific promotions and events, ultimately driving more sales.

3. Window Graphics and Decals

Window graphics and decals are perfect for adding a touch of personality and flair to your dealership.

These fun and functional marketing tools can be used to promote special offers, highlight new arrivals, and showcase your brand’s unique selling points.

Think about these tips for using window graphics and decals effectively:

• Stick With Seasonal Themes: Update your window graphics and decals to reflect seasonal promotions and holidays. For example, use festive designs for the holidays or summer-themed graphics for seasonal sales.
• Be Bold with Your Vibrant Designs: Use bright colors and eye-catching designs to make your windows stand out. Ensure that the graphics are clear and easy to read from a distance.
• Highlight Key Features: Use window decals to emphasize the key features and benefits of specific vehicles. For instance, highlight fuel efficiency, safety features, or special financing options.
• Prioritize Easy Application and Removal: Choose decals that are easy to apply and remove without leaving residue. This allows you to update your window displays regularly and keep them looking fresh.

By utilizing window graphics and decals, you can create an engaging and dynamic display that captures the attention of potential buyers.

4. Directional and Wayfinding Signs

Car dealerships are full of activity, and you want to make sure your customers don’t feel overwhelmed by the chaos.

Clear and effective directional and wayfinding signs are essential for guiding your potential buyers around your dealership.

Directional and wayfinding building signs will enhance your customer’s overall experience by making it easy for them to find their way to different sections of your lot.

Here’s how to optimize these types of signs for your dealership:

• Make it Simple: Use simple graphics and clear text to convey directions. Arrows and icons can be helpful for indicating specific areas such as sales offices, service centers, and vehicle displays.
• Create Consistent Branding: Ensure that your directional signs are consistent with your overall branding. Use the same fonts, colors, and logos to create a cohesive look.
• Make Your Signs Visible: Place your directional signs at key points around your lot, such as entrances, intersections, and near important landmarks. Ensure that the signs are easily visible and not obstructed by other objects.

Effective directional and wayfinding signs can enhance customer satisfaction by providing clear guidance and improving the overall flow of traffic around your dealership.

5. Digital Signage

Digital signage is a powerful tool for engaging customers and showcasing your inventory in a dynamic and interactive way.

These signs can display a variety of content, from promotional videos to real-time updates on available vehicles. Here’s how to leverage digital signage for maximum impact:

• Dynamic Content: Use digital signage to display high-quality images, videos, and animations of your vehicles. Highlight key features, promotional offers, and customer testimonials.
• Interactivity: Consider incorporating interactive elements such as touchscreens that allow customers to browse your inventory, view detailed information about specific models, and even schedule test drives.
• Real-Time Updates: Use digital signage to provide real-time updates on inventory, pricing, and promotions. This ensures that customers always have access to the most current information.
• Engaging Displays: Place digital signs in high-traffic areas such as showrooms, waiting areas, and entrance lobbies. Use engaging visuals and messages to capture the attention of potential buyers.

Digital signage offers a versatile and modern solution for communicating with customers and enhancing their experience at your dealership.