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Visibility is a crucial component for any new business that’s trying to find success in any type of industry.
And while “being visible” can mean many different things in today’s competitive market, an eye-catching, well-placed custom business sign can make all the difference in attracting customers and enhancing your brand’s presence.
- A well-designed custom sign attracts customers and will enhance your business’s visibility.
- Select the signage type based on your business needs.
- Ensure your signs are visible, readable, aligned with your brand, and strategically placed for maximum impact.
- ― Understanding the Role of Signage
- ― Choosing the Right Signage for Your Business
- ― Designing Effective Signage
- ― Easy Signs: The Experts in Signage Solutions for All Your Business Needs
A well-designed custom building sign will not only draw attention to your storefront or shop, but it will also convey your brand’s message effectively.
Knowing how to design the best business signs for your success is going to be an important part of your overall marketing plan.
Let’s get started!
Understanding the Role of Signage
Signage is one of the most important marketing tools for any business. It serves as the first point of contact between your business and any potential customers who are trying to find your shop and/or just happen upon it.
A well-designed sign can attract attention, convey your brand message, and create a lasting impression. It helps in guiding customers to your location and informing them about your services or products.
Here are some of the most common types of signs that are used for business marketing and promotion:
Aluminum Signs:
These signs are known for their exceptional durability and weather resistance, making them ideal for long-term outdoor use. They can withstand harsh environmental conditions such as rain, wind, and sunlight without corroding.
Aluminum signs are often used for storefronts, parking lots, and directional signs because they maintain their appearance over time, ensuring your business remains visible and professional.
Vinyl Banners:
Versatile and cost-effective, vinyl banners are perfect for promotions and events. They are lightweight, easy to transport, and can be printed with vibrant, high-resolution graphics.
Vinyl banners can be used both indoors and outdoors, making them suitable for a wide range of applications, including trade shows, grand openings, and seasonal sales. Their durability ensures they can be reused multiple times, providing great value for your investment.
Yard Signs:
These signs are portable and easy to install, making them perfect for temporary promotions or events. Made from corrugated plastic, yard signs are lightweight yet sturdy, able to withstand outdoor conditions for short periods.
They are commonly used for real estate listings, political campaigns, and event directions. Yard signs are highly customizable, allowing you to convey your message effectively to passersby.
Fabric Tension Displays:
Ideal for indoor use, fabric tension displays provide a sleek and modern appearance. They consist of a fabric graphic stretched over a lightweight aluminum frame, creating a smooth, wrinkle-free surface.
These displays are perfect for trade shows, exhibitions, and retail environments where you want to make a strong visual impact. They are easy to set up and dismantle, making them a convenient option for businesses that frequently participate in events.
Teardrop, Rectangle and Feather Flags:
Eye-catching and movable, these flags are excellent for attracting attention at street level.
They are designed to flutter in the wind, creating dynamic movement that draws the eye. Feather flags are typically used for outdoor advertising, such as promoting special offers, directing traffic, or marking event locations. They are lightweight and easy to set up, making them a versatile and effective signage solution for businesses looking to stand out.
These signage options each offer unique benefits and can be strategically used to enhance your business’s visibility and impact.
Choosing the Right Signage for Your Business
A good signage store will be able to offer you a wide variety of options when it comes to styles and materials, but knowing which options best suit your specific needs is equally important.
It’s not just about the breadth of choices, but you’ll also want to know the unique requirements of your business and how each type of sign can meet those needs. Learn how building signs designs plays a pivotal role in enhancing brand visibility and delivering impactful messages.
Exterior Signs
Exterior business signs play a crucial role in attracting customers and enhancing your business’s visibility.
While exterior signage is often the first impression a person has of your storefront or shop, these custom signs need to be durable as well as attractive. From durable materials to eye-catching designs, outdoor building signs for business are essential for enhancing visibility and attracting customers.
Here are some criteria to look for in your custom outdoor business signs:
Durability:
Choose materials that can withstand harsh weather conditions, including rain, wind, and UV exposure. Aluminum, Vinyl, and treated wood are great options for long-term durability.
Visibility:
Ensure your sign is easily visible from a distance. Consider the size, color contrast, and lighting. High-contrast colors and bold fonts enhance readability.
Brand Consistency:
Your sign should reflect your brand’s identity. Use consistent colors, fonts, and logos to maintain a cohesive look that aligns with your overall branding.
Message Clarity:
Keep the message clear and concise. Avoid clutter by focusing on the essential information that you want to communicate to your audience.
Professional Design:
Invest in a professional design that stands out and attracts attention. A well-designed sign not only looks appealing but also conveys professionalism and credibility.
Lighting:
Incorporate lighting options to ensure your sign is visible at night or in low-light conditions. LED lights are energy-efficient and effective for illuminating signs.
Regulatory Compliance:
Make sure your sign complies with local regulations and zoning laws. This includes obtaining any necessary permits and following guidelines for size, placement, and lighting.
Maintenance:
Opt for signs that are easy to maintain and clean. Regular upkeep will keep your sign looking fresh and professional, enhancing its longevity and effectiveness.
Customization Options:
Look for signage providers that offer customization options to tailor the design, size, and materials to your specific needs and preferences.
Cost-Effectiveness:
Balance your budget with the quality and durability of the sign. Investing in a high-quality sign can provide a better return on investment in the long run.
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Interior Signs
Interior signs are essential for creating a pleasant and navigable customer experience.
Whether they are used as information, motivation, or as wayfinding signs, creating indoor signs can make your business feel more personal and more appealing to all who visit.
Think about these factors when designing an indoor sign:
- Location and Placement: Consider where the sign will be placed within your business. High-traffic areas are ideal for maximum visibility, while areas near key service points — like entrances or restrooms — ensure that essential information is readily accessible to customers when they need it.
- Purpose: Determine the primary function of the sign. Is it for wayfinding, promotional purposes, informational content, or branding? The purpose will guide the design and content.
- Size and Scale: Choose an appropriate size for the sign based on its intended location and the distance from which it will be viewed. The sign should be large enough to be easily read without overpowering the space.
- Readability: Ensure the text is legible from the distance it will be viewed. Use clear, easy-to-read fonts and maintain good contrast between text and background.
- Brand Consistency: Align the sign’s design with your overall brand identity. Use consistent colors, fonts, and logos to create a cohesive look that reinforces your brand.
- Materials: Select materials that suit the indoor environment and the sign’s purpose. For example, fabric, acrylic, or PVC foam can be excellent choices depending on the sign’s location and function.
- Lighting: Consider the lighting in the area where the sign will be placed. Ensure there’s enough light to make the sign visible, and consider adding backlighting or spotlights for added emphasis.
- Message Clarity: Keep the message simple and to the point. Avoid cluttering the sign with too much information. Focus on delivering the key message clearly and effectively.
- Aesthetic Appeal: Make sure the sign is visually appealing and fits well within the overall decor of the space. A well-designed sign can enhance the aesthetic of your business environment.
- Flexibility: Think about the potential need for updating the sign in the future. Choose designs and materials that allow for easy changes or updates as needed.
Designing Effective Signage
Regardless of whether it’s indoor or outdoor, your signage needs to be easy to read and pleasant to look at. For businesses aiming to boost brand visibility, incorporating commercial building signs into your strategy ensures a professional, polished look that resonates with your audience.
Certain design elements will influence both of these factors:
Font Size:
The size of the text on your sign is crucial for readability, especially for exterior signs where potential customers may be viewing from a distance.
Large, bold fonts help ensure that your message is easily seen and understood. This is especially important in busy urban areas where signs compete for attention. Make sure the text size is proportionate to the viewing distance to maximize visibility.
Graphics and Logos:
Incorporating relevant graphics and logos into your sign can significantly enhance its visual appeal and brand recognition for those who see it.
However, it’s essential that you also are careful to keep these elements clean and clear. Overly complex graphics can be distracting and difficult to interpret from a distance. Simplicity often leads to better recognition and a more professional appearance.
Color Contrast:
Using contrasting colors is a powerful way to make your text stand out against the background. High contrast improves readability, which will ensure that your sign is noticed quickly and easily.
For example, pairing dark text with a light background or vice versa creates a visually striking effect that grabs attention. Think about color psychology as well — certain colors can evoke certain emotions and associations, which can influence how your sign (and brand) is perceived.
Size and Shape:
The overall size and shape of your sign should fit the intended placement area and be proportionate to its surroundings.
Larger signs are generally more visible from a distance and can accommodate more information without appearing cluttered. Unique shapes can make your sign more memorable and help it stand out from more conventional rectangular signs.
Brand Messaging:
Your sign should convey your brand’s voice and values consistently. Use terminology, taglines, and visual styles that align with your brand identity. This consistency reinforces your brand and helps customers immediately recognize and connect with your business. Clear and cohesive brand messaging builds trust and loyalty, making your sign not just a piece of advertising but an extension of your brand’s story.
Spend some time thinking about the design of your sign so that you can optimize not only its effectiveness, but also its aesthetic appeal. It’s a good idea to work with a skilled signage company that understands your goals and can offer you the expert advice your business deserves.
Easy Signs: The Experts in Signage Solutions for All Your Business Needs
Whether you need indoor or outdoor signs, making the investment in high-quality signage is a smart strategy for any business owner.
By partnering with Easy Signs, you ensure that each of your signs are professionally crafted to reflect your brand and vision with precision.
At Easy Signs, we offer:
- State-of-the-Art Manufacturing: Our modern facility in Allentown, PA, boasts the latest technology, including large format HP dye sublimation and Latex printers.
- High-Quality Products: Continuous investment in cutting-edge machinery guarantees consistent, high-quality signage.
- Fast Production Times: Our streamlined production system allows us to offer some of the fastest turnaround times in the industry.
- Nationwide Delivery: We deliver our products to customers across the United States.
- Cost-Effective Solutions: By optimizing our processes, we provide high-quality products at competitive prices.
Are you ready to see what Easy Signs has in store for you?
For businesses looking to make a strong visual impact, exterior building signs offer the perfect blend of visibility, durability, and brand representation.
Contact our Customer Happiness Team today and start designing your new signs today!
