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When launching a new product, or making any significant business decision, knowing the dos and don’ts of what has worked in the past – as well as what hasn’t – can make a world of difference.
This definitely holds true when it comes to designing the perfect business signs.
- Ensure your signs are easily visible and legible from a distance by using high-contrast colors, clear fonts, and proper lighting.
- Incorporate logos, colors, and typography, to create consistent and effective signage that reflects your brand.
- Maintain your signs and update them as needed to keep them looking professional and relevant, while complying with local regulations.
- ― Easy Advertising: Why Building Signage Matters
- ― The Dos of Building Signage
- ― The Don’ts of Building Signage
- ― Easy Advertising Starts with Easy Signs!
While creativity is often key in a business decision, so is consistency.
Designing the best business signs involves a careful blend of creativity, strategy, and practicality.
It’s not just about making something visually appealing; it’s also about creating a sign that effectively communicates your message, resonates with your audience, and follows any regulations that may be in place in your local area.
Building signage is a powerful tool for attracting customers and establishing your brand identity. Let’s explore the critical dos and don’ts to ensure your signage is a resounding success.
Easy Advertising: Why Building Signage Matters
Building signage is an integral part of a small business’s overall marketing plan.
Commercial signs that are well-designed will not only help to attract new customers but they will also reinforce your brand identity and improve your customer’s experience.
Building signs are used for a myriad of purposes:
Brand Recognition:
Custom signs help reinforce your brand identity by using unique designs, colors, and logos that are consistent with your brand. This increases brand recognition and recall among customers.
Attracting Customers:
Eye-catching custom signs can draw attention to your business, attracting new customers who may not have noticed you otherwise. An appealing sign can differentiate your business from competitors.
Professional Appearance:
High-quality, custom signs give your business a polished and professional look. This can enhance your credibility and make a positive impression on potential customers.
Tailored Messaging:
Custom signs allow you to tailor your message to specific audiences or promotions. Whether you’re highlighting a sale, showcasing a new product, or providing essential information, a custom sign can communicate your message effectively.
Increased Visibility:
Custom signs can be designed for optimal visibility. Whether it’s through strategic placement, size, lighting, or color contrast, a well-designed sign ensures your business stands out and is easily noticed.
Versatility:
Custom signs can be created in various shapes, sizes, and materials, making them versatile enough to fit any location or purpose. They can be tailored to fit indoor or outdoor settings, temporary or permanent needs.
Enhanced Customer Experience:
Wayfinding and informational custom signs improve the customer experience by making it easier for them to navigate your business, find products, or understand policies. Clear signage can reduce confusion and enhance satisfaction.
Longevity and Durability:
Custom signs are often made with durable materials tailored to withstand specific environmental conditions, ensuring they last longer and remain effective over time.
Reflecting Business Values:
Custom signs can reflect your business’s values and ethos. For example, using eco-friendly materials can communicate a commitment to sustainability, resonating with environmentally conscious customers.
Cost-Effective Advertising:
Once installed, custom signs continuously promote your business without recurring costs. They serve as a constant advertisement, providing ongoing exposure and value.
By leveraging the benefits of custom business signs, you can effectively communicate with your audience, enhance your brand’s presence, and create a lasting impact.
The Dos of Building Signage
In order to create signs that will play a positive role in your overall marketing and promotional plan, you need to know some of the important factors that can help your signs achieve maximum impact.
Here are some of the biggest “dos” of a successful custom-building sign:
#1: Do Understand Local Regulations
Before installing any signage, especially large outdoor signs, it’s crucial to research and comply with local laws and regulations.
Different cities and municipalities have specific codes governing the size, placement, and type of signs allowed. Ensure you obtain the necessary permits before installation to avoid legal issues and fines.
#2: Do Focus on Visibility
Your sign’s visibility is paramount. Make sure it can be easily seen from a distance, even in low-light conditions.
Use high-contrast colors and clear, legible fonts to enhance readability. The goal is to catch the attention of passersby and ensure they can quickly understand your message.
#3: Do Incorporate Your Brand Elements
Consistency is key when it comes to branding.
Use your brand’s colors, logo, and typography consistently across all your signage. This reinforces your brand identity and makes your business easily recognizable. Align your signage design with your overall brand strategy to create a cohesive look.
#4: Do Prioritize Quality Materials
Choose durable materials that can withstand various weather conditions.
Investing in high-quality finishes will keep your sign looking new and professional over time. This not only enhances the sign’s longevity but also reflects positively on your business.
#5: Do Maintain Your Signage
Regular maintenance for any indoor or outdoor sign is essential to keep them in top condition.
Clean and inspect your signs regularly for any damage or wear. Repair or replace parts as needed to maintain a professional appearance. Well-maintained signs convey a sense of reliability and attention to detail.
The Don’ts of Building Signage
Just like there are certain things you can do to help your signage be a success, there are also things you should avoid.
When designing your indoor or outdoor business signs, remember the following:
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#1: Don’t Overcomplicate the Design
Avoid cluttered designs with too much text or graphics.
Simplicity is key to effective communication. From promotional signs to wayfinding signs, your message should be clear and concise, ensuring that it can be easily understood at a glance. A busy or overly complicated sign can confuse potential customers and reduce its effectiveness.
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#2: Don’t Use Hard-to-Read Fonts
Steer clear of overly decorative or intricate fonts that are difficult to read from a distance.
Stick to clean, legible typography that enhances readability. The easier it is for customers to read your sign, the more likely they are to engage with your business.
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#3: Don’t Ignore Placement
Whether it’s an indoor or an outdoor business sign, placement is critical for visibility.
Avoid placing signs in areas obstructed by trees, buildings, or other objects. Ensure your sign is at the optimal height and location to maximize its impact. Strategic placement can significantly enhance your sign’s effectiveness.
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#4: Don’t Skimp on Lighting
No matter how great your sign design may be, if a passerby can’t see it, you will lose out on its effectiveness.
Monument signs and other types of custom outdoor business signs need to be well-illuminated in order to serve the intended purpose. Make sure to factor in various lighting options to enhance visibility and attract attention, especially during nighttime or low-light conditions.
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#5: Don’t Forget to Update Your Signage
Outdated or irrelevant signs can detract from your business’s image.
Regularly update your signage to reflect current branding, promotions, and business changes. Keeping your signs current ensures they remain relevant and effective in attracting customers.
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#6: Don’t Neglect Local Aesthetic Norms
Ensure your signage design complements the local environment and aesthetics. Avoid designs that clash with the surrounding area.
Harmonizing your signs with local aesthetics can enhance their appeal and make your business more attractive to the community.
Easy Advertising Starts with Easy Signs!
Investing in quality indoor or outdoor signs is a smart move for any business that wants to increase visibility and foot traffic.
By partnering with Easy Signs, you can do exactly that!
At Easy Signs, we offer:
- State-of-the-Art Manufacturing: Our modern factory in Allentown, PA, creates signs designed for indoor or outdoor use. We use the latest technology, including large format HP dye sublimation printers and Latex printers, which work to ensure precision and quality.
- High-Quality Products: We continually invest in cutting-edge machinery to ensure our signage consistently meets the highest standards of quality.
- Fast Production Times: Our efficient production system allows us to provide some of the fastest turnaround times in the industry, so you can get your signs quickly.
- Nationwide Delivery: We deliver our products to customers all over the United States, making it easy for you to get the signs you need, no matter where you are.
- Cost-Effective and Custom Solutions: By optimizing our processes, we offer high-quality products at competitive prices, giving you the best value for your investment.
Are you ready to see what Easy Signs can do for your advertising game?
Then reach out to our Customer Happiness Team today to create the signs you need for tomorrow!
