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Launching a new commercial building is an exciting venture for anyone who is passionate about real estate and bringing more opportunities to their community.
That said, commercial building ownership and/or management can also come with a multitude of challenges, such as capturing the attention of both tenants and visitors.
An effective way to achieve the attention you want and need is through designing attractive and professional advertising signs.
- Professional signs create a strong first impression, reinforce brand identity, and attract tenants and investors.
- Business signs are great for highlighting revenue potential to attract businesses and investors to commercial properties.
- High-quality visuals and detailed property descriptions help clients understand the value and appeal of your property.
- ― The Role of Advertising: The Difference a Custom-Building Sign Makes in Commercial Real Estate Buildings
- ― Making the Choice: How to Choose the Right Types of Advertising Signs for Your Commercial Business
- ― Designing Effective Advertising Signs
- ― Create Your Next Commercial Signs with Easy Signs
When it comes to commercial real estate, the right signage can make a big difference in creating a strong first impression, reinforcing a brand’s identity, and drawing in the kinds of crowds you’re looking for.
The Role of Advertising: The Difference a Custom-Building Sign Makes in Commercial Real Estate Buildings
While all types of real estate can benefit from carefully designed and creative custom signs, commercial real estate has some needs that differ from residential real estate, namely when it comes to the distinct target audience and the marketing goals.
When it comes to commercial real estate building signs, it’s more crucial than ever that you think about the following:
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Visibility and Branding:
In the crowded commercial real estate market, making your property stand out is essential.
High-quality, professional signage can catch the eye of potential tenants and investors, making your building memorable.
Effective branding through signage not only enhances visibility, but also reinforces your property’s identity and values.
By integrating your logo, colors, and design elements into the signage, you create a cohesive brand experience that can attract businesses looking for a location that aligns with their brand.
A well-branded property can evoke trust and professionalism, making it more appealing to high-caliber tenants.
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Target Audience:
The primary audience for commercial real estate includes businesses looking for new office space, retail locations, or industrial sites, as well as investors seeking profitable opportunities.
Commercial real estate agents play a crucial role in connecting these potential clients with properties.
Marketing efforts should be tailored to highlight the potential for revenue generation, operational efficiency, and business growth that your property offers.
This could include showcasing the property’s strategic location, the amenities that are offered, nearby businesses, and future development plans that could drive foot traffic and sales toward your property.
Professional Presentation:
First impressions matter, especially in commercial real estate.
Commercial signs need certain tools to present your property professionally, such as:
Quality photos
That highlight key features of the property, like modern amenities, specific types of layouts, unique architectural elements, and any specifically attractive exterior and/or interior finishes.
These images should capture the essence and appeal of the property, showcasing its best attributes in order to draw in potential tenants and investors.
High-quality photos and other visuals make a powerful first impression for those who may be interested in your building and will play a crucial role in the overall marketing strategy.
Virtual tours
with QR codes which allow potential clients to explore your property remotely and immerse themselves in the space at their convenience.
These tours provide a detailed and interactive experience, which is great for showcasing every aspect of the property in high resolution.
Virtual tours through a QR code will not only enhance accessibility to your property, but it will also help your potential tenants and clients make informed decisions by giving them a realistic sense of the layout, features, and overall ambiance of the property.
Combining this technology with traditional marketing efforts can significantly increase engagement and interest in your commercial real estate offerings.
Detailed descriptions
Include such things as your property’s size, the location, if there are any zoning issues, and even a list of available amenities.
These descriptions should highlight any recent upgrades or renovations, the unique features of the property, and nearby points of interest like transportation hubs, restaurants, and shopping centers.
This comprehensive information helps potential clients understand the full value and benefits of your property, making it easier for them to envision how it meets their needs and goals.
When you put all of these elements together, you can create business signs that will ensure your property is presented in the best possible light, attracting the attention of potential tenants and investors.
By focusing on these key areas, you can create a comprehensive marketing strategy that effectively promotes your commercial property, enhances its appeal, and attracts the right tenants and investors.
Making the Choice: How to Choose the Right Types of Advertising Signs for Your Commercial Business
When you’re making the decision about what types of signs you need to create for your commercial business, you may sometimes feel like you need to employ an entire building signage team just to get it right.
But this is not the case.
Let’s look at a few key factors that you should consider when you begin to design the perfect sign for your new building:
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Exterior Building Signs
Exterior signs (or outdoor signs) are crucial for attracting attention and establishing your building’s presence in the area.
Here are some popular ways to do just that:
- Monument Signs: Located at the entrance, these signs give a professional and permanent look, often showcasing the building’s name and tenants.
- Pylon Signs: Tall and noticeable from a distance, pylon signs are great for attracting attention from passing traffic and displaying multiple businesses.
Interior Building Signs
A good commercial business sign isn’t only effective outdoors.
Well-designed signs should not only be apparent on the outside of your building, but indoors as well.
Interior signs play a crucial role in enhancing the customer experience, ensuring smooth navigation, and reinforcing your brand identity inside the building.
Whether it’s a lobby sign that is created to greet visitors and give a strong first impression, or a directional sign that is made to guide customers to different areas and services, all interior signs are made to contribute to a cohesive and professional environment, making your commercial business more accessible and welcoming.
Investing in high-quality interior signage is just as important as investing in exterior signage to create a complete and effective branding strategy.
Once inside, your signs should continue to guide and inform visitors:
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Temporary Signs
For promotions and events, temporary signage can be extremely effective in capturing attention and conveying timely messages.
These types of signs are versatile, cost-effective, and easy to install and remove, making them ideal for short-term use.
Here are some examples of the best types of temporary signs:
- Vinyl Banners: Versatile and cost-effective, custom banners are great for announcing grand openings or special events.
- Window Graphics: Perfect for promotions and adding visual interest to storefronts.
- A-Frame Signs: Portable and easy to update, A-frame signs are ideal for sidewalk advertising and directing foot traffic.
Whether it’s for indoor or outdoor use or just for a temporary time, commercial business signs play a big role in establishing your business’s identity, attracting customers, and facilitating smooth navigation within your premises.
Effective signage not only helps in making a strong first impression, but also reinforces your brand’s presence and credibility.
By strategically utilizing various types of signs—from exterior building company signs that draw in traffic, to interior signs that guide and inform—businesses can create custom solutions that can help with all types of advertising needs.
Investing in high-quality, well-designed signage is essential for communicating your message clearly and effectively, ensuring that your business stands out in a competitive market.
Designing Effective Advertising Signs
In order for a final product to produce the results you are looking for, consider the following tips and tricks to create signs that are as professional and attractive as you want them to be.
#1: Create Eye-Catching Designs
The design of your signage should be visually appealing to capture the attention of new clients and potential customers.
Use bold colors, attractive fonts, and striking graphics to create signs that stand out. Consider the environment where the sign will be placed and ensure the design contrasts with the surroundings to increase visibility.
#2: Be Thoughtful About Brand Consistency
Your signage should consistently reflect your brand’s identity.
Use your brand’s colors, fonts, and logos to create a cohesive look across all signs. Consistency in branding reinforces your image and makes your business more recognizable.
#3: Make Sure Your Message is Clear
Keep the message on your signs simple, clear, and impactful.
Avoid cluttering the sign with too much information, and use concise language to ensure that the message can easily be understood at a glance. This clarity helps convey your message effectively and quickly to passersby.
#4: Choose the Right Materials
Selecting the appropriate materials for your signage is crucial for durability and visual appeal.
Consider the environmental conditions where the sign will be placed.
Remember that outdoor signs require weather-resistant materials while indoor signs don’t need materials that are quite as durable.
Aluminum signs are perfect for outdoors as they are highly durable, resistant to rust, and can withstand harsh weather conditions. They offer a sleek and professional look while ensuring longevity.
For indoor signs, materials like PVC foam or acrylic board are ideal. These materials are lightweight, easy to install, and offer a polished finish that enhances the aesthetic appeal of the interior space.
#5: Incorporate Lighting
Lighting can significantly enhance the visibility and attractiveness of your signs.
Illuminated signs, such as those using LED lights, are more noticeable at night and in low-light conditions.
Consider backlighting, halo lighting, or front lighting to make your signs stand out and draw attention from potential clients.
#6: Ensure Proper Placement
The placement of your signs is going to play a crucial role in their effectiveness.
Make sure you install signs at eye level or in high-traffic areas where they are easily visible. You should also think about the line of sight and potential obstacles that might block the sign’s visibility.
Proper placement of your business signs can maximize the impact of your signage and ensure it reaches the intended audience.
#7: Regular Maintenance
Maintaining your business signs will ensure they remain in good condition and continue to look professional.
Regularly inspect your signs for any damage, fading, or wear and tear. Clean them periodically and replace any damaged components to keep your signage looking fresh and appealing. Well-maintained signs contribute to a positive image and demonstrate your commitment to quality.
By following these tips, you can now design advertising signs that effectively promote your business, attract more customers, and enhance your brand’s presence.
High-quality, well-designed commercial signage is a powerful marketing tool that can make a significant difference in your commercial success.
Create Your Next Commercial Signs with Easy Signs
Few things can make your commercial property or business location stand out better than a well-designed, professional-looking sign.
As a leader in signage solutions, Easy Signs offers top-notch custom outdoor signs tailored to your needs.
Manufactured in our state-of-the-art facility in Allentown, PA, our signs combine durability with professional aesthetics, thanks to the latest technology in sign production. We also offer same business day online pricing and 24-hour production times.
When it comes to outdoor commercial signage, Easy Signs covers all your exterior needs.
Reach out to us today to discover how our exterior signs can enhance your property and create a look that you’ll love for years to come. For more insights on improving your property’s visibility, check out our guide on office building signs and how they can elevate your commercial real estate branding.
